Account Manager Global Marketing Communications
Smith+Nephew
Summary
Reporting to the Account Team Lead, this role is responsible for supporting and guiding the positioning, messaging and channel strategies as well as all marketing communications assets and integrated communications plans for assigned Global Marketing franchise teams and corresponding products. Hands-on global position responsible for managing all project requests through the Global Marcom process.
Job description
Acts as a strategic partner to Global Marketing which includes supporting with value propositions, positioning and messaging, integrated communications strategies across target audiences (HCP, Patient, General Public, others), collateral creation, approval, channel strategies, dissemination and tradeshows. Works globally, liaising with partners across Smith+Nephew to ensure understanding of key market and customer factors and aligns communications approach and asset toolbox accordingly.
Assets can include digital and print brochures, technique guides or surgical techniques, advertising, video, animations, digital assets and social media, among others. Collateral creation includes copywriting of headlines and body copy as well as storyboards. Acts as brand manager, ensuring S+N appropriate branding approach.
Aligns project priorities in line with business and franchise focus, needs and deadlines. Acts as the liaison between the creative department, related departments and the client with regards to providing production schedules, critical milestones and general updates. Continuously interfaces with the Digital Asset Management to ensure projects follow the proper workflow and approval processes. Ensures accuracy and maintenance of literature inventory including online literature ordering system. Ensures that all projects are delivered on time and on budget.
Key Responsibilities
- Responsible for guiding the positioning, messaging and channel strategies for Global Marketing franchises teams and corresponding products (15%)
- Project Management (25%)
- Collateral creation including copywriting and storyboard development (20%)
- Liaise with creative team (10%)
- Continuously interfaces with the Digital Asset Management (DAM) System to ensure projects follow the proper workflow and approval processes (10%)
- Ensures maintenance and distribution of collateral and toolboxes on a global level with an integrated approach (5%)
- Ensures global approach by interacting with the regions and countries (5%)
- Global tradeshows (10%)
Requirements
- Bachelor's degree in business, marketing, communication, PR, or closely related field
- Solid understanding of integrated marketing communications as a subject field including theoretical concepts
- Omnichannel marketing with a focus on digital
- Advanced project management skills
- Stakeholder and agency management
- Copywriting and creative understanding
- Ability to work in a dynamic matrix organization
- High interpersonal skills, goal oriented, hands-on, flexible, creative
- Proficient presentation skills
- Strong Microsoft Office skills
- 5+ years in marketing communications, communications, PR, marketing or closely related field
- Experience in a global organization or global exposure/experience preferred
- Medical device marcom and agency background a plus
- Digital communications experience a plus
Benefits
- 401(k) Matching
- 401(k) Plus Program
- Discounted Stock Options
- Tuition Reimbursement
- Flexible PTO
- Paid Holidays
- Flex Holidays
- Paid Community Service Day
- Medical, Dental & Vision
- Health Savings Account
- Employee Assistance Program
- Parental Leave
- Fertility & Adoption Assistance
- Fitness Club Discounts
- Travel Discounts
Company overview
Smith+Nephew is a global portfolio medical technology company with a rich history dating back to 1856, originally founded as a chemist shop in Hull, UK. The company specializes in the repair, regeneration, and replacement of soft and hard tissue through innovative medical devices and technologies. Operating through three core business units—Orthopaedics, Sports Medicine & ENT, and Advanced Wound Management—Smith+Nephew serves healthcare professionals and patients in over 100 countries worldwide. With approximately 18,000 employees, the company generated annual sales of $5.5 billion in 2023 and is listed on both the London Stock Exchange (FTSE100) and New York Stock Exchange. Their product portfolio includes joint replacement systems, robotics-assisted surgical platforms, sports medicine implants, advanced wound care solutions, and ENT technologies. The company is pioneering new frontiers in medical technology, including Spatial Surgery systems that integrate augmented reality and real-time data processing for enhanced surgical precision. Smith+Nephew's mission centers on their "Life Unlimited" purpose, aiming to restore patients' bodies and self-belief through technological innovation that removes limitations on living.