Account Supervisor

Core Accountabilities

• Responsible for developing, maintaining and enhancing client relationships/expectations
• Prepares and presents insights, strategy, concepts, POVs, creative and other client communication in formal written format
• Maintains an extensive base of industry, brand, and competitive knowledge
• Acts as source of marketing expertise for the team
• Aids client in the development of objectives, strategies, background, competitive activity and appropriately apply as it relates to their business
• Understands available and appropriate retail and ecommerce marketing tools and tactics to effectively reach target market for all initiatives
• Ensures all conceptual and creative ideas meet objectives and key brand strategies
• Provides internal feedback on all materials/work developed for the client

Client Program Management

• Initiate projects with clients and gathering appropriate information
• Leads strategic thinking with input from supervisor
• Leads cross-functional internal teams on client programs; provides accurate, clear, and complete direction to creative, production and planning
• Manages client input and feedback to meet agency process/standards
• Provides insightful and constructive input on creative
• Responsible for developing/delegating, managing and meeting set program budgets and timelines
• Delegation and management of larger projects within the team
• Vendor meetings and management
• On-time delivery of materials to clients and vendors
• Provides proactive thought leadership to client on a regular basis
• Manages and develops internal team
• Supports MD of Account Service in managing business financials
• Facilitates new business opportunities

Strategic Digital Initiatives

• Responsible for developing and overseeing the execution of strategic digital initiatives, including but not limited to: social media marketing campaigns, retail media, ecomm/search, mobile, digital commerce, website and video content development
• Maintains a thorough understanding of new and emerging shopper and digital trends as they relate to the following: Retail Media, Social Media, Influencer Marketing, Digital and Social Promotions, FSI, dFSI, Mobile Shopping Apps, Ecommerce
• Maintains/develops a strong understanding of Key Retailer strategic priorities and opportunities and has ability to effectively communicate retailer knowledge to client and internal teams. Key retailers include Amazon, CVS, Walgreens

Core Skills

• People management: ability to establish clear performance expectations, provide clear and balanced performance feedback, develop and coach team, recognize talent, promote excellence throughout the organization
• Builds internal/external relationships: relates to others in an open and accepting manner, develops relationships with others as a key priority, treats others with respect, shows consistency with principles, values and behaviors, follows through on commitments, develops a give and take attitude, strives for win-win solutions
• Project management: ability to plan projects, goal set, task plans, prioritize multiple initiatives and coordinate and supervise assigned people to optimize effective execution, organize and prioritize work and materials for appropriate action and deadlines, manage own (and teams') time effectively, setting priorities and meeting deadlines
• Conceptual thinking: ability to construct a framework to evaluate and quantify opportunities, obstacles and implications then develop and execute tactics against the business objective
• Problem solving: able to use logic and methods to grasp complex issues and to solve difficult problems with effective solutions, weigh options prior to making final decisions, involve appropriate resources in identifying and solving issues, proactively surface problems and present them to appropriate people in an honest, nonjudgmental manner
• Communication skills: communicates complete and accurate thoughts, ideas, and information in both written and oral form, understands and communicates to appropriate parties in a given circumstance
• Presentation skills: shows confidence in front of an audience, able to deliver the message clearly and concisely, understands their audience and delivers message appropriately

Overarching Understanding

• Working knowledge of digital and social marketing platforms and effective digital ways to connect with a target demographic including in-store digital experiences, retail media, ecommerce, digital commerce, website and video content development
• Facilitation and management of vendor/outside relationships
• Stays abreast of shopper, retailer and digital trends and best practices and communicates those to the internal team and clients
• Key tactical experience: Development and execution of physical and digital content