AD, Digital Marketing Optimization
Novartis
Summary
The Associate Director, Digital Marketing Optimization will lead the ongoing optimization of in-market experiences across audiences, content, channels, and media placements to drive marketing effectiveness against strategic objectives. This remit includes campaign measurement planning, institution of best practices, and delivery of innovative capabilities in data and analytics. This leader will bring their extensive knowledge of the digital ecosystem coupled with data science expertise to improve the effectiveness and efficiency of our promotional investments.
Job description
Responsibilities include, but are not limited to:
- Work in close collaboration Marketing Strategy and Customer Experience teams to improve strategic outcomes through best-in-class digital analytics capability
- Establish comprehensive measurement plans for media, creative assets, CRM, websites, and digital health solutions considering both diagnostic and outcome metrics
- Deploy the Experience Optimization Playbook to standardize the in-market optimization process across brands
- Drive the development of actionable KPI dashboards with clear alignment to business goals
- Design A/B tests and other digital experimentation to quickly achieve key learning objectives
- Design & conduct innovative digital health solution measurement considering all aspects of both short & long-term value to both patients & HCPs
- Ongoing assessment of innovation in the digital analytics landscape and potential opportunities for Novartis
- Coach and develop team members on both digital analytics & data storytelling
- Direct agency partners and manage to high-quality, accurate, on-time delivery
Minimum Requirements:
- A minimum of a BA/BS degree is required.
- Minimum 7 years' experience using data & analytics to support business decisions
- Deep knowledge of digital media buying ecosystem across programmatic, search, social, etc.
- Hands on experiences with web analytics including A/B testing (Google, Adobe, etc.)
- Solid understanding of database structures, data wrangling, cleansing, and manipulation
- Project management experience and ability to manage multiple projects while consistently meeting deadlines
- Demonstrated experience in requirement collection and translation, and solution delivery to meet those requirements
- Must be curious with an openness to new thinking balanced with realistic business needs
- Proven self-starter with high standards of excellence and an innovative mind
- Demonstrated leadership skills and ability to coach and manage team members
- Ability to manage for results under ambiguity
- Strong interpersonal, communication, and analytical skills
- Experience synthesizing information to develop recommendations and communicate clearly to influence and negotiate based on recommendations
- Excels at interacting with a diverse group of people, all levels of management, including senior leadership
- Forward-thinking and can identify the next great breakthrough idea; is creative, a visionary, and can manage innovation; is an effective strategist full of ideas and possibilities; sees multiple futures; has broad interests and knowledge; can both create and bring exciting ideas to market; comfortable speculating about alternative futures without all of the data
Requirements
- A minimum of a BA/BS degree is required.
- Minimum 7 years' experience using data & analytics to support business decisions
- Deep knowledge of digital media buying ecosystem across programmatic, search, social, etc.
- Hands on experiences with web analytics including A/B testing (Google, Adobe, etc.)
- Solid understanding of database structures, data wrangling, cleansing, and manipulation
- Project management experience and ability to manage multiple projects while consistently meeting deadlines
- Demonstrated experience in requirement collection and translation, and solution delivery to meet those requirements
- Must be curious with an openness to new thinking balanced with realistic business needs
- Proven self-starter with high standards of excellence and an innovative mind
- Demonstrated leadership skills and ability to coach and manage team members
- Ability to manage for results under ambiguity
- Strong interpersonal, communication, and analytical skills
- Experience synthesizing information to develop recommendations and communicate clearly to influence and negotiate based on recommendations
- Excels at interacting with a diverse group of people, all levels of management, including senior leadership
- Forward-thinking and can identify the next great breakthrough idea; is creative, a visionary, and can manage innovation; is an effective strategist full of ideas and possibilities; sees multiple futures; has broad interests and knowledge; can both create and bring exciting ideas to market; comfortable speculating about alternative futures without all of the data
Benefits
- Medical insurance
- Financial benefits
- 401(k) eligibility
- Paid time off
- Vacation
- Sick time
- Parental leave
- Sign-on bonus
- Restricted stock units
- Discretionary awards
Company overview
Novartis is a global pharmaceutical company headquartered in Basel, Switzerland, dedicated to reimagining medicine to improve and extend people's lives. As an innovative medicines company, Novartis focuses on developing high-value treatments that address society's greatest disease burdens through technology leadership in research and development. The company operates across five core therapeutic areas: cardiovascular, renal and metabolic diseases; immunology; neuroscience; oncology; and hematology. With a workforce of approximately 75,883 employees worldwide, Novartis reaches nearly 300 million patients across 118 countries. The company leverages advanced technology platforms including targeted protein degradation, cell therapy, gene therapy, radioligand therapy, and xRNA to develop breakthrough treatments. Novartis maintains a strong portfolio of oncology drugs and generics while continuously expanding its pipeline through strategic acquisitions and internal research. The company's commitment extends beyond drug development to ensuring global access to medical innovations through novel access approaches and patient assistance programs.