Admissions Engagement Coordinator
Mass General Brigham
Summary
Provide first level connection with all inbound and outbound lead inquiries to connect, qualify, and source potential applicants. Connect with potential applicants who have submitted inquiries and application starts to educate them on program resources. Provide program education to ensure applicants apply to the right program and understand the application process. Direct next-step, programmatic questions to the Assistant Director of Admissions as appropriate. Staff regional awareness events (largely MGB tabling).
Job description
Job Summary
Provide first level connection with all inbound and outbound lead inquiries to connect, qualify, and source potential applicants. Connect with potential applicants who have submitted inquiries and application starts to educate them on program resources. Provide program education to ensure applicants apply to the right program and understand the application process. Direct next-step, programmatic questions to the Assistant Director of Admissions as appropriate. Staff regional awareness events (largely MGB tabling).
Essential Functions (Key Roles & Responsibilities)
- Serve as the primary initial contact for prospective students by responding to inbound inquiries and conducting proactive outreach through phone, email, text messaging, and virtual communication platforms.
- Educate and counsel prospective students regarding academic programs, admissions requirements, application timelines, and prerequisite expectations, escalating complex or program-specific inquiries to Assistant Directors, Admissions.
- Represent the institution at recruitment and awareness events, including community outreach activities, regional recruitment programs, informational sessions, healthcare system events, career fairs, and other engagement opportunities.
- Translate first level connection to meaningful application start outcome metrics.
- Maintain accurate and timely records of prospective student interactions, communication activities, recruitment outcomes, and applicant progress within CRM and admissions systems.
- Deliver exceptional customer service by establishing positive relationships with prospective students and ensuring a welcoming and supportive admissions experience.
- Provide continuous and as-needed feedback to enrollment marketing and admissions leadership to adjust and improve lifecycle messaging and content marketing.
Key Performance Indicators
- Speed to lead: 80% within 2 business days, 100% within 5 business days
- Contact rate: 30 meaningful connections per day
- Application start rate
- Application start to complete rate
- Event lead rate: 5 leads per event
Requirements
- Bachelor's Degree in a related field of study required
- No experience accepted in lieu of a degree
- 2-3 years related work experience preferred
- 1-2 years prior experience in a university or college setting preferred
- Proficiency with admissions technology tools (centralized application services, student information systems, CRM) preferred
- Strong interpersonal and customer service skills
- Sales experience preferred
- Excellent verbal, written, and interpersonal skills
- Strong organizational, time-management, and problem-solving skills
- Ability to independently manage outreach activities
- Ability to take initiative and meet or exceed productivity expectations and service-level agreements
Benefits
- Health Insurance
- Career Advancement Opportunities
- Differentials
- Premiums
- Bonuses
- Recognition Programs
Company overview
Mass General Brigham is one of the largest integrated healthcare delivery systems in the United States, formed through the merger of Massachusetts General Hospital and Brigham and Women's Hospital. Based in Boston, Massachusetts, this academic medical center system operates multiple hospitals, specialty facilities, and community health centers throughout New England. The organization is renowned for its world-class patient care, cutting-edge medical research, and comprehensive medical education programs. As a teaching affiliate of Harvard Medical School, Mass General Brigham trains the next generation of healthcare professionals while advancing medical science through groundbreaking research initiatives. The system provides a full continuum of healthcare services, from primary care and preventive medicine to complex specialty treatments and emergency services. With a focus on innovation and patient-centered care, Mass General Brigham consistently ranks among the top hospital systems in the nation for clinical excellence and research output.