Americas Marketing Price & Promotions Manager
Nu Skin
Summary
Lead and oversee pricing, revenue optimization, and promotional strategy across the Americas region (U.S., Canada, and Latin America) for a multinational beauty and wellness company operating under a multi-level marketing (MLM) business model.
Job description
Design and implement comprehensive pricing frameworks to balance profitability, competitiveness, and alignment across direct-selling and digital channels.
Collaborate with sales, finance, supply chain, and marketing leadership to develop regionally appropriate pricing policies that ensure global consistency while reflecting local market realities.
Analyze sales data and competitive landscapes to identify price elasticity patterns, evaluate promotion ROI, and adjust pricing structures in line with consumer behavior and economic shifts.
Oversee the execution of promotional campaigns, tailored for a distributed salesforce of brand representatives across LATAM.
Support business expansion through product launches, limited-time offers, and targeted incentives designed to stimulate engagement among distributors and end consumers.
Develop predictive models and dashboards to forecast revenue, assess campaign performance, and support leadership decision-making.
Provide direction to a cross-functional team of four professionals (based in the U.S. and Latin America) to ensure cohesive implementation of regional strategies.
Requirements
- Bachelor's degree in Economics, Business Strategy, Marketing Analytics, or related field (or foreign equivalent)
- 3 years of relevant work experience
- 3 years of experience designing and executing pricing frameworks that optimize profitability while maintaining market competitiveness
- 3 years of experience managing complex portfolios exceeding 200 SKUs and harmonizing pricing structures in MLM sectors
- 3 years of experience with econometric modeling, regression analysis, and elasticity forecasting
- 3 years of experience utilizing advanced analytical tools such as Excel, Python, SAP, and MicroStrategy to evaluate performance metrics, forecast sales, and optimize pricing decisions
- 3 years of experience leading the design, implementation, and evaluation of promotional initiatives
- 3 years of experience integrating data-driven insights to ensure alignment with global brand objectives and to maximize ROI across digital and field campaigns
- 3 years of experience using market intelligence platforms (Mintel, Euromonitor) to identify emerging trends and competitive opportunities
- 3 years of experience applying findings to guide strategic planning and innovation within the beauty and wellness industry
- 3 years of experience managing multicultural teams, balancing corporate directives from the U.S. with the unique cultural and economic contexts of LATAM markets
- 3 years of experience leading and mentoring a cross-regional team spanning multiple markets and disciplines (LATAM markets)
- 3 years of experience working in MLM operations, including incentive structures, salesforce engagement, and distributor performance analytics
- Must have authority to work permanently in the U.S.
Benefits
- Medical coverage
- Vision coverage
- Dental coverage
- Supplemental life insurance
- Short-term disability insurance
- Health coaches
- Therapists
- Onsite fitness center
- Health savings account
- 401(k) matching
- Incentive bonus program
- Flexible work arrangements
- Generous vacation policy
- Maternity leave
- Paternity leave
Company overview
Nu Skin Enterprises, Inc. is a global direct selling company that develops and distributes premium-quality personal care products and nutritional supplements. Founded in 1984 and headquartered in Provo, Utah, the company operates through a multi-level marketing model with independent distributors across more than 50 markets worldwide. Nu Skin's product portfolio includes innovative skincare solutions, beauty devices, and wellness supplements that leverage scientific research and proprietary technologies. The company emphasizes ageLOC technology in its anti-aging skincare lines, which targets aging at its source. While primarily focused on beauty and wellness products, Nu Skin also offers nutritional supplements that support overall health and vitality. The company maintains research and development facilities to create scientifically validated products and has established manufacturing operations to ensure quality control throughout its supply chain. Nu Skin's business model combines direct selling with digital platforms to reach consumers globally while providing entrepreneurial opportunities for its independent sales force.