Area Sales Manager - Brasseler (Midwest)

Job Overview

This position is responsible for managing District Sales Managers (DSMs) and Associate Sales Managers (ASMs). The AM drives growth, profitability, and team success within their designated area while ensuring alignment with Brasseler's strategic objectives. Collaborating closely with senior leadership, the AM develops and executes strategies to elevate sales performance and customer satisfaction.

Key Responsibilities

• Lead, coach, and develop DSMs and ASMs to achieve sales and profitability targets.
• Strengthen ASMs' leadership and management skills to optimize their teams' performance.
• Ensure compliance with company policies and deliver outstanding customer experiences.
• Align team goals with company priorities and execute with excellence.
• Gather and share market, customer, and competitive insights to guide strategy.
• Build a high-performing, scalable sales team by fostering talent development and tenure.

Specific Knowledge & Skills

• Recruit, hire, and develop DSMs and ASMs, building a talent pipeline.
• Drive area sales and gross profit by overseeing territory activities and strategies.
• Conduct co-travel sessions to coach on sales techniques, product knowledge, and business acumen.
• Address escalations and identify solutions for challenges in the field.
• Promote Brasseler's culture of respect, trust, accountability, and diversity.
• Monitor compliance with tools and systems, including CRM, TMP Calendar, and sales platforms.
• Collaborate with leadership to implement compensation plans, promotions, and sales initiatives.
• Strengthen relationships with key opinion leaders and support trade show participation.

General Skills & Competencies

• Strong management and leadership skills and ability to attract, retain, motivate, develop and mentor team members for high performance
• Outstanding verbal and written communication skills and ability to resolve disputes effectively
• Excellent presentation and public speaking skills
• Excellent independent decision making, analysis and problem solving skills
• Understand and act on financial information that contributes to business profitability
• Ability to plan and manage successful projects; understand available resources, develop timeline, budget, assign tasks and areas of responsibility
• Lead team(s) to achieve company goals in creative and effective ways
• Excellent planning and organizational skills and techniques
• Communicate effectively with senior management
• Good negotiating skills and ability to effectively manage outsourced relationships
• Ability to influence, build relationships, understand organizational complexities and manage conflict
• Broad professional and managerial skills with a good understanding of industry practices and company policies and procedures
• Ability to lead virtual teams

Minimum Work Experience

Typically 10 or more years of increasing responsibility and complexity in terms of any applicable professional experience; 1 or more years of management experience.

Preferred Education

Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent a plus.

Travel / Physical Demands

Travel up to 50%, including 8–10 overnight stays per month. Routine use of computers and communication tools; occasional lifting up to 20 lbs.