Area Sales Manager

Essential Responsibilities

• Achieve territory revenue goals by selling Geneo capital systems and driving recurring consumable purchases across active accounts.
• Build and maintain strong relationships with customers, including med-spas, dermatology and plastic surgery practices, and luxury spas.
• Use a consultative approach to identify customer needs, solve challenges, and create growth plans that fit each business.
• Provide product and business training (in-person and virtual) so customers fully adopt and benefit from Geneo solutions.
• Work with internal teams (Marketing, Customer Support, Operations) to resolve issues quickly and improve the customer experience.
• Review purchasing and usage data to forecast consumable needs, identify trends, and uncover upsell and cross-sell opportunities.
• Develop and execute a territory plan to grow market share and improve customer retention.
• Conduct quarterly business reviews (QBRs) with key accounts to assess results and set next quarter goals.
• Maintain a consistent communication cadence through calls, emails, and in person visits.
• Represent Geneo at trade shows, industry events, and professional meetings.
• Keep accurate activity and pipeline records in a customer relationship management (CRM) system, using dashboards and reports to manage priorities.
• Meeting or exceeding assigned sales objectives on a monthly, quarterly, and annual basis.

This role requires frequent travel within the assigned region (typically 60–70%). Evening events or occasional weekends may be required for customer training or regional meetings. This position will support Pennsylvania, South Jersey, Northern Virginia, the Baltimore/Maryland area, and Delaware. Candidates should ideally reside within or near Harrisburg, Philadelphia, or Trenton and be comfortable with regular travel throughout the assigned territory as needed to support business priorities, client relationships, events, and field activity.

Qualifications

• 3+ years of success in consultative, relationship-driven sales; experience in aesthetics, dermatology, or medical devices is a plus.
• Experience managing both capital equipment sales and consumable/repeat-purchase products, with measurable recurring revenue results.
• Proven ability to help business owners build and scale their practices through training, planning, and consistent follow-up.
• Ability to analyze sales and usage data and translate insights into clear account strategies.
• Comfortable with frequent travel and self-managing a territory schedule.
• Excellent communication, presentation, and organization skills with a credible, professional presence.
• Experience delivering training (virtual and in person) to customers and staff.
• Fluency with customer relationship management (CRM) tools for activity tracking, forecasting, and pipeline management.
• Entrepreneurial mindset with a hunter mentality and a customer-first approach.
• Relationship builder who communicates clearly with owners, providers, and front-desk teams.
• Goal-oriented and disciplined; balances quick wins with long-term growth.
• Collaborative, adaptable, and effective in a fast-moving, high-growth environment.
• Self-motivated with strong follow-through and attention to detail.