Area Vice President - Southwest
Cerapedics, Inc.
Summary
This role is posted as an Area Vice President position. Depending on the experience, leadership responsibility, and overall qualifications of the selected candidate, Cerapedics may consider placement at either the Area Vice President or Area Director level.
Job description
Must reside in AZ, NM, or TX. In this role, you will contribute to our mission through driving commercial growth, market adoption, and sales excellence across the Southwest region while building high-performing teams that expand patient access to Cerapedics' bone repair solutions.
As an Area Vice President – Southwest working on the Sales team, you will lead regional sales strategy, achieve revenue objectives, develop commercial talent, strengthen key customer relationships, and influence national business initiatives. A typical day will include coaching sales leaders, analyzing performance and forecasts, partnering cross-functionally on growth initiatives, and engaging with key surgeons, health systems, and strategic accounts to drive adoption and business results.
Position Objectives
Sales Performance & Forecasting
- Drive consistent quota attainment across the Area; ensure accurate and timely submission of sales forecasts.
- Develop Area-level sales strategies that align with national objectives and provide input into broader commercial planning and go-to-market decisions.
- Monitor performance trends and implement corrective actions proactively.
Drive Activities & Resource Utilization
- Ensure effective use of company resources including MedEd, marketing assets, virtual training, and advance education to drive product awareness and accelerate adoption.
- Partner closely with Marketing, Medical Education, and Sales Training to optimize execution of FUSE, FOCUSE, PhD programs, and other key initiatives.
- Reinforce expectations and accountability for activity-based performance.
- Lead cross-functional initiatives that improve commercial effectiveness and drive adoption across the organization.
Customer Engagement & Market Development
- Build and strengthen relationships with key surgeons, hospital stakeholders, sales agents, and distributors.
- Oversee team engagement strategies, ensuring meaningful participation in surgeon dinners, conferences, and hospital QBRs.
- Partner with field teams to gather actionable customer insights and competitive intelligence.
- Establish and maintain executive-level relationships with key surgeons, health systems, and strategic accounts to influence long-term growth opportunities.
Performance Management & Talent Development
- Hold sales team accountable for delivering results that align with company strategy, not exception-based management.
- Coach, mentor, and develop sales leadership talent; drive succession planning and help build the next generation of commercial leadership.
- Serve as a mentor and resource to Area Directors, Regional Sales Managers, and other emerging commercial leaders.
- Identify organizational challenges and proactively develop solutions with minimal direction from senior leadership.
- Address underperformance directly by implementing performance improvement plans or making necessary personnel decisions.
- Communicate financial expectations clearly and consistently.
Strategic Communication & Storytelling
- Clearly articulate the Area’s commercial strategy, performance drivers, and territory plans to internal and external stakeholders.
- Ensure consistent utilization of sales tools (e.g. HubSpot) and accurate, timely data entry across the entire team.
- Lead Area business review and planning exercises, providing strategic recommendations and insights to senior commercial leadership.
Team Leadership & Cross-Functional Collaboration
- Provide strong leadership that promotes alignment, transparency, accountability, and high performance.
- Influence cross-functional priorities and lead complex business initiatives in partnership with Marketing, Operations, Medical Affairs, Sales Operations, and other internal business units to support execution and solve complex problems.
- Serve as a trusted advisor to the VP, U.S. Sales by proactively identifying opportunities, risks, and organizational needs that impact commercial performance.
- Foster a culture of integrity, compliance, and disciplined selling.
- Recruit and coordinate the training and selling activities of distributors, 1099 Independent sales agents, and direct sales representatives.
- Manage sales team to meet or exceed area sales objectives.
- Establish sales objectives by creating a sales plan and quota for area in support of national objectives.
- Build and maintain relationships with key surgeons and hospital customers.
- Collect customer and competitor intelligence.
Requirements
- Must be able to effectively communicate (both verbally and in writing) in individual and group situations
- Leadership skills include mentoring and team building
- Extensive amount of objective and subjective decision-making, and use of judgment in non-routine situations
- Extensive amount of planning and prioritizing
- Ability to analyze and resolve work problems
- Computer literate with knowledge of Microsoft Word, Excel, PowerPoint and Outlook
- Bachelor’s degree (B.S. or B.A.)
- 10-15+ years of progressive sales leadership experience in the medical device industry
- At least 7 years of experience in spine or spinal biologics
- 5 years of experience in core spine
- Prior experience leading a region or area with revenue in the range of $15M to $30M
- Success building, developing, and leading results-focused teams with a strong performance culture
- Direct sales leadership of a team greater than 10 people with manager of managers experience
- Proven ability to execute a sales cadence (leveraging sales analytics) and articulate the plan and needs to executive leadership
- Must reside in AZ, NM, or TX
Benefits
- Medical & Dental Insurance
- Group Life Insurance
- 401(k) Matching
- Long Term Disability
- Target Bonus
- Paid Time Off
Company overview
Cerapedics, Inc. is a global, commercial-stage orthopedics company headquartered in Westminster, Colorado, that specializes in developing and commercializing innovative bone repair technologies. Founded in 2001, the company focuses on redefining the standard of care for bone repair through its proprietary synthetic small peptide (P-15) technology platform. Cerapedics' flagship product, i-FACTOR®, is an FDA-approved peptide-enhanced bone graft for single-level cervical spinal fusions, representing one of only two drug-device combination products approved by the FDA for orthopedic applications. The company's next-generation product, PearlMatrix™, has received FDA PMA approval for single-level TLIF procedures and features a breakthrough device designation. Cerapedics operates globally with a workforce of 201-500 employees and has demonstrated consistent growth, expanding its Colorado headquarters to accommodate increasing demand. The company's products are used in over four million annual spine, orthopedics, trauma, and interventional procedures worldwide, positioning Cerapedics as a leader in the osteobiologics market with a commitment to accelerating bone healing while maintaining patient safety.