Assoc Dir, Thought Leader Liaison (Heme/Onc- West Region)

Role Summary

The Associate Director, Thought Leader Liaison is responsible for engaging with thought leaders, and the development and execution of peer-to-peer initiatives. To ensure alignment with strategic brand plans, this role requires optimal collaboration with multiple cross-functional internal teams, including Brand Marketing, Patient Office, Medical, Commercial, and third-party agency partners. This role reports to the Director, Thought Leader Liaison and provides the opportunity to engage with regional thought leaders, integrate their insights, and impact brand strategy through insight gathering initiatives and peer to peer educational programming.

Primary Responsibilities

• Identify, profile, develop and foster commercial relationships with physician key opinion thought leaders (KOLs)
• Represent and ensure consolidation of KOL input in the development of brand strategy by providing in-depth insights to ultimately drive brand awareness and performance
• Manage KOL activities and contacts at identified key congresses and societies by attending local, regional, and national conferences where KOL presentations and engagements may occur
• Continually applies knowledge and learnings of regional and national nuances to assess the effectiveness of key marketing tactics, making strategic recommendations to leadership for brand optimization
• Play a key role in enabling the understanding of disease state of Servier products as well as the market landscape of competitor products to ensure optimal customer engagement
• Lead and manage multiple projects compliantly, efficiently, and effectively to deliver high-quality output
• Cultivate and manage relationships with third-party agency partners in the development and execution of field-based initiatives
• Lead the development and execution of commercial-led advisory boards and other third-party insight gathering tactics
• Develop and manage a compliant and industry leading peer-to-peer (P2P) education platform to ensure optimal reach and frequency to identified customer base that is aligned with brand strategy and marketing
• Speaker bureau vendor management across disease portfolio
• Coordination and execution of speaker bureau training and coaching
• Lead partnerships with field leadership in assigned geography to optimize implementation of field-based commercial initiatives
• Effective collaboration with internal cross-functional partners including leadership, brand, sales, compliance, legal, finance, market research, medical affairs, training, and IT

Candidate Profile

• Bachelor’s degree in marketing, business, management consulting, or other field related experience
• Minimum of 7+ years of work experience in marketing or related functions
• Experience with thought leader engagement, advisory boards and speaker bureau management strongly preferred
• Demonstrates project management skills
• Ability to manage multiple and evolving priorities in a fast-paced environment
• Ability to effectively plan and manage both at the strategic and tactical levels
• Sales experience strongly preferred
• Hematology/Oncology experience required
• Experience working with vendors and/or managing projects via a third party is strongly preferred
• Demonstrated ability to work collaboratively and effectively with a wide range of people and functions
• Excellent communication and influencing skills

Travel and Location

• Able to travel for meetings, conferences and KOL engagements
• Up to 70% travel may be required
• Candidates live in and be able to cover geography including Washington, Oregon, Nevada, Utah, through Missouri, Iowa, and Minnesota