Associate Creative Director

• You're not just a trusted resource within the creative department, you're a go-to resource across departments. When you're on a brief, everyone knows you will deliver.
• You're working more collaboratively across departments, partnering with strategy beyond the brief to get to more insightful ideas, partnering with account to bulletproof ideas before they go to client.
• We can see the impact of your work on the overall output of the agency.
• You don't just come up with great ideas, you also craft the story around how to sell that idea.
• You're comfortable thinking way up high at the brand platform level all the way down to the tactical level. You're comfortable across all media — film, activation, social, innovation, digital, ecomm, experiential, whatever.
• You're good at presenting ideas, internally and externally.
• You're comfortable being in front of clients. You're starting to build relationships with them, because at the end of the day, clients don't really buy ideas — they buy the people behind the ideas.
• You're starting to develop your x-factor. Your superpower. Your brand. The thing that makes you special.
• You're starting to mentor the younger creatives around you, whether you realize it or not. Those sponges are soaking up you're work, your style, your attitude… so you act accordingly.

Performance Criteria

Quality of Ideas

• You have a high bar for ideas. Your taste in great ideas is unquestionable.
• Your ideas are always on-brief and always raising the bar of our client work.
• You have a proven track record of ideas that solve the briefs, are bought by clients, and win awards.

Executional/Technical Ability and Platform Knowledge

• You're able to craft your work at a level that could be described as 'best-in-class'
• You never bring 'flat' work
• You can build the full narrative around an idea, bridging strategy, the business challenge, culture, touchpoints, etc
• You're still fluent in emerging tech/media

Creative Output

• You can deliver platform ideas all the way down to tactical executions
• You're comfortable across clients and formats
• Clients are buying you

Cultural Contribution

• You're a team player, meaningfully collaborate across departments — strategy, account, pm, production, social, etc. — while still elevating the work and driving it forward.
• You have an x factor.