Associate Director, Analytics/Insights
Adelphi Graduate Careers
Summary
Spearhead marketing analytics initiatives as an Associate Director, Analytics & Insights, conceptualizing and delivering impactful strategies spanning opportunity identification, segmentation, and customer behavior analysis. Partnering with internal teams and clients, you will oversee junior talent, foster collaboration, and ensure data quality. You'll leverage expertise in statistical analysis, data visualization, and mining to drive strategic recommendations and business growth.
Job description
About the Job
Spearhead marketing analytics initiatives as an Associate Director, Analytics & Insights, conceptualizing and delivering impactful strategies spanning opportunity identification, segmentation, and customer behavior analysis. Partnering with internal teams and clients, you will oversee junior talent, foster collaboration, and ensure data quality. You'll leverage expertise in statistical analysis, data visualization, and mining to drive strategic recommendations and business growth.
A Day in the Life
- Lead data extraction and quality control from diverse marketing platforms and databases, ensuring data accuracy and integrity.
- Supervise analysts in deriving key findings and observations from data analysis, promoting clear and concise communication.
- Develop comprehensive analytical plans, selecting methodologies, techniques, KPIs, and metrics tailored to business objectives.
- Conduct assessments of client and third-party databases, processes, and vendors to optimize data management.
- Collaborate with internal and external partners to ensure seamless system integration and effective data management.
- Manage external vendors, including research firms, media agencies, and service providers.
- Coordinate cross-functional teams to design and deliver actionable reports, meeting timelines and stakeholders' needs.
What you will need
- Bachelor's degree in Marketing, Statistics, Finance, Mathematics, Accounting, or Computer Science (preferred), with 4-7 years of experience in Marketing Analytics or related fields.
- Expertise in analytic solutions platforms (Tableau, PowerBI, Google DataStudio, Datorama) and digital analytics tools (Google Analytics, Tag Manager, Adobe).
- Proficiency in data infrastructure development/maintenance, programming languages (SQL, MYSQL, NO-SQL, R, C#), and cloud storage solutions.
- Strong stakeholder management and relationship-building skills, with ability to communicate effectively.
- Leadership abilities, including training/guiding junior team members and managing team deliverables.
- Analytical and problem-solving skills, with adaptability to navigate dynamic environments and complex business challenges.
Requirements
- Bachelor's degree in Marketing, Statistics, Finance, Mathematics, Accounting, or Computer Science (preferred)
- 4-7 years of experience in Marketing Analytics or related fields
- Expertise in analytic solutions platforms (Tableau, PowerBI, Google DataStudio, Datorama)
- Expertise in digital analytics tools (Google Analytics, Tag Manager, Adobe)
- Proficiency in data infrastructure development/maintenance
- Proficiency in programming languages (SQL, MYSQL, NO-SQL, R, C#)
- Proficiency in cloud storage solutions
- Strong stakeholder management and relationship-building skills
- Effective communication skills
- Leadership abilities including training/guiding junior team members
- Managing team deliverables
- Analytical and problem-solving skills
- Adaptability to navigate dynamic environments and complex business challenges
Benefits
- 401(k) Matching
- Medical, Dental & Vision
- Paid Time Off
Company overview
Adelphi Graduate Careers is the graduate recruitment division of Adelphi Group, a leading global pharmaceutical consultancy and healthcare services organization. Founded in 1986 and part of the Omnicom Corporation since 1998, Adelphi Group provides comprehensive strategic support services across the entire pharmaceutical lifecycle. The company specializes in strategic product development consultancy, health economics and outcomes research, real-world disease understanding, market research, medical communications, and post-marketing brand support services. With a global network of offices across the US, Europe, and Asia employing over 1,000 staff worldwide, Adelphi supports the world's leading pharmaceutical and healthcare organizations to improve patients' lives. The graduate program recruits talented individuals across various disciplines including life sciences, psychology, business studies, and health economics, offering roles in research, health economics, client services, and medical writing. Adelphi has been recognized as the 'Top Pharmaceutical Consultancy in Europe 2025' for its innovation and unique contributions to the life sciences sector.