Associate Director, Customer Insights & Engagement, Lung Cancer
Bristol Myers Squibb
Summary
Contributes to the generation of actionable customer insights and translates them into strategic recommendations that drive brand performance, customer experience, and commercial impact across the Thoracic Oncology portfolio. Acts as a key partner to marketing, sales, and market access teams, supporting and helping to shape the broader customer engagement strategy under the guidance of senior leadership.
Job description
Market Research & Analytics Leadership
- Develop and execute comprehensive primary and secondary market research plans focused on actionable insights and identification of potential brand opportunities.
- Oversee synthesis of data from multiple sources (APLD, IQVIA, SHS, Claims, Patient chart data, Brand Impact) to extract meaningful business insights that inform marketing strategies.
- Deliver clear, concise presentations that synthesize disparate data and demonstrate a deep understanding of market dynamics, competition, and brand performance.
- Support omnichannel engagement strategy (personal and non-personal promotion).
- Contribute to optimizing customer journeys and touchpoints.
- Translate insights into targeting, segmentation, and messaging recommendations.
Cross-Functional Partnership
- Collaborate extensively with the AI Forecasting organization as well as the Centers of Excellence to ensure a unified and comprehensive approach to insights generation.
- Partner with Brand Leads to proactively answer business questions, provide data-based solutions to strategic choices, and support senior leader presentations.
Innovation & Advanced Analytics
- Identify opportunities and lead the development and deployment of innovative approaches and techniques in insight generation that reflect best practice.
- Lead adoption and application of advanced analytics capabilities, including AI, machine learning, and other innovative methodologies to enhance insights generation and support strategic decision-making.
Strategic Leadership
- Serve as a thought leader for market research and advanced analytics, proactively identifying emerging trends, innovative methodologies, and best practices to continuously elevate the organization's insights capabilities.
- Represent Customer Insights & Engagement in BU-level forums, collaborating with cross-functional partners to shape and influence long-term commercial strategies.
- Champion the integration of advanced analytics (including AI and machine learning) into business processes, fostering a culture of innovation and data-driven decision-making.
Leadership & Governance
Ensure adherence to all BMS operating policies and governance standards.
Requirements
- Minimum 5 years of experience in pharmaceutical analytics or market research
- Bachelor's degree required; advanced degree (Master's or PhD) preferred
- Proven ability to synthesize complex data sources—primary research, secondary data, and competitive intelligence—into actionable insights for senior leadership
- Strong stakeholder management and consultative partnership skills, with experience influencing cross-functional teams and governance forums
- Excellent communication and presentation skills, capable of delivering clear, concise recommendations to senior executives
- Proficiency with industry-standard data sources and tools (e.g., IQVIA, SHS, advanced analytics platforms) and comfort operating in ambiguous environments
- Strong grasp of analytical disciplines such as market research, secondary data analytics, or marketing science
- Ability to connect analytics with overarching business questions and understand the link between brand strategy and analytic insights
- Demonstrate a continuous commitment to the QC process to ensure quality of deliverables meets or exceeds team standards
Benefits
- Wellbeing Support
- Retirement Benefits
- Financial Protection Benefits
- Medical, Dental & Vision
- Life & Disability Insurance
- Flexible Time Off
- 11 Paid Holidays
- Paid Sick Leave
- Paid Volunteer Days
- Summer Hours Flexibility
- Annual Global Shutdown
- Stock Opportunities
Company overview
Bristol Myers Squibb is a global biopharmaceutical company dedicated to discovering, developing, and delivering innovative medicines that help patients prevail over serious diseases. Founded in 1887 and headquartered in Princeton, New Jersey, the company operates with a unique BioPharma strategy that combines the reach and resources of a major pharmaceutical company with the entrepreneurial spirit and agility of a biotech firm. BMS focuses on transformative therapies in key therapeutic areas including oncology, hematology, immunology, cardiovascular disease, and fibrosis. The company has built a sustainable pipeline of potential therapies and leverages translational medicine and data analytics to deliver the right medicine to the right patient at the right time. With over 10,000 employees worldwide, Bristol Myers Squibb maintains a strong commitment to scientific excellence, patient-centric innovation, and global health equity through its foundation. The company's portfolio includes groundbreaking treatments such as Opdivo (nivolumab) for cancer, Eliquis (apixaban) for cardiovascular conditions, and Orencia (abatacept) for autoimmune diseases, among others.