Associate Director, Customer Insights - Oncology

Discover your role

The role will partner with and serve as a strategic advisor for the Oncology Commercial Business Unit (CBU) stakeholders to inform and shape business decisions, specifically focused on solid tumors and lung cancer. The individual will require a strong understanding of how and when to use specific market research methodologies to drive a high-resolution and up-to-date market understanding, to inform commercial strategy and brand planning.

Lead

• Lead market research plans and individual projects, that generate meaningful insights, inform and shape business decisions and strategy for Oncology, including US HCP/patient initiatives
• In collaboration with Oncology CBU team members and the Senior Director, I&A, lead market research vendors, budgets, plans, insights to maximize Insights and Analytics (I&A) investments that align with business priorities and help drive brand decisions and growth

Develop

• Develop innovative Customer Insights plans that align with strategic imperatives for Oncology, demonstrating an ability to translate insights gaps into key business questions and timely inform the optimal research approach
• Proactively recommend studies that inform critical brand decision-points and address brand opportunities and challenges; proactively champion implementation of innovative/AI driven primary market research approach and analysis in a compliant manner

Partnership and collaboration

• Develop and maintain a mutually beneficial partnership with stakeholders across Oncology CBU, CI&O and Global teams; strike a balance between project rigor, timelines and ability to influence decisions
• Manage market research suppliers to design, scope, execute and analyze research results and develop business implications
• Collaborate with the Oncology CBU, CI&O colleagues and other stakeholders, to influence data capabilities; stay informed and share market landscape and competitive outlook
• Work closely with Advanced Analytics and global partners as needed, to effectively measure brand performance using various data sources; address related questions from senior leadership

Execute

• Demonstrate proficiency and drive continuous improvement in primary research designs and analysis (qualitative and quantitative), and develop customized innovative research solutions to address complex strategic issues across HCPs, patients, accounts etc.
• Manage all primary research in accordance with internal compliance policies and best practices, with agreed upon preferred vendors
• Recommend reasonable, evidence-driven business-building ideas, while encouraging the use of customer and market insights to inform strategic business decisions
• Establish, manage and share outcomes from plans that measure and track performance against critical success factors
• Synthesize insights and analyses from a variety of sources (marketing research, competitive intelligence, secondary data) to inform strategic choices and decisions; develop and present findings to business teams and senior management
• Consolidate and integrate a variety of data and information into actionable and differentiating insights that identify business opportunities/strategies, keeping in mind portfolio implications
• Create compelling presentations that communicate complex insights in a manner that is easily understood and actioned upon

This role requires

• BA/BS required; MBA/MS preferred
• 10+ years of pharmaceutical/biotech commercial experience (or 7+ years for MBA/MS), in roles of increasing accountability; prior experience with leading brands preferred
• Experience in biologic drugs and oncology (required); experience in lung cancer market preferred
• Functional expertise in HCP/patient insights, primary research methods; with experience in analog forecast development, business analytics, competitive intelligence highly preferred
• Demonstrated success in using market research to inform and influence important business decisions
• Expertise in survey design, data analysis, managing suppliers, presenting results, and recommending courses of action supported by research findings
• Strong experience in establishing strong partnership with brand teams, cross-functional communication and consensus building
• Strong technical understanding of marketing research methodologies and knowledge across multiple research tools
• Demonstrated knowledge of the legal and regulatory environment related to product development and commercialization in the pharmaceutical/biotechnology industry
• Demonstrated flexibility, leadership potential, influence and emotional intelligence in working across stakeholders and cross-functional teams
• Experience managing multiple projects concurrently against stringent deadlines in a fast-paced, timeline-driven environment; strong project management experience required
• Strong analytical skills and strategic thinking ability
• Concise and impactful written and verbal communication skills
• Expertise in data visualization and data storytelling of market research findings