Associate Director, Digital Strategy

Key Responsibilities

• Partner with Brand teams to develop omnichannel digital strategies aligned with business objectives, customer needs, and brand priorities.
• Develop advanced audience strategies using first- and third-party data, behavioral signals, segmentation, identity solutions, and emerging data sets to improve audience precision and activation.
• Shape personalized customer journeys across media, web, CRM, email, field, and other digital touchpoints, connecting audience, content, channel, and timing decisions.
• Lead strategic recommendations for omnichannel orchestration and personalization, including NBA/NBE, audience logic, business rules, and paid and owned channel coordination.
• Identify opportunities to leverage emerging technologies and enterprise capabilities, including AI, digital health, media, CRM, web, and personalization solutions, to address Brand and customer needs.
• Partner with agencies and Gilead capability teams to ensure digital execution remains connected to strategic objectives.
• Use customer, market, and performance insights to identify opportunities to optimize, expand, and scale digital strategies and experiences.
• Lead and support digital pilots and test-and-learn initiatives, establishing clear business objectives, customer use cases, and success criteria.
• Bring forward digital best practices, external trends, and cross-brand learnings to strengthen Brand strategies and accelerate innovation.
• Build strong partnerships across Marketing, Media, Analytics, CRM, Web, Digital Operations, IT, and other cross-functional stakeholders.

Basic Qualifications

Bachelor's Degree and Ten Years' Experience OR Masters' Degree and Eight Years' Experience.

Preferred Qualifications

• 6+ years of relevant experience in digital strategy, omnichannel marketing, customer experience, audience strategy, digital media, CRM, or related disciplines.
• Demonstrated experience developing audience strategies using first-party and third-party data, segmentation, and behavioral signals.
• Experience designing connected customer journeys and omnichannel strategies across digital channels.
• Experience with personalization, orchestration, and marketing technology, including platforms such as Salesforce, Sitecore, and audience/identity solutions.
• Strong understanding of emerging digital technologies, AI, media, and evolving customer engagement models.
• Ability to translate complex data, technology, and digital concepts into clear, actionable recommendations for marketers.
• Strong strategic thinking, communication, collaboration, and influencing skills.
• Ability to work effectively across Brand teams, agencies, and a complex cross-functional organization.
• Experience working with portfolio of brands and/or co-promotion.
• Pharmaceutical or biotechnology experience preferred.
• Bachelor's degree required; advanced degree preferred.

People Leader Accountabilities

• Create Inclusion - knowing the business value of diverse teams, modelling inclusion and embedding the value of diversity in the way they manage their teams.
• Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential.
• Empower Teams - connect the team to the organization by aligning goals, purpose, organizational objectives and holding to account.