Associate Director, HCP Marketing, LUMRYZ
Alkermes
Summary
Alkermes is seeking a strategic and execution-oriented Associate Director, HCP Marketing as a key member of the LUMRYZ marketing team to support continued growth of LUMRYZ. The ideal candidate brings strong HCP marketing experience and will support personal promotion of LUMRYZ to HCPs and lead high visibility programs including the national speaker bureau, congresses and commercial advisory boards. Partnership across the LUMRYZ marketing and Regional Brand Management (RBM) team will be critical, as well as cross functional partnerships with marketing operations, meeting planning, and medical, among others. Experience operating in specialty and/or rare disease markets is strongly preferred. The candidate should also be comfortable working with field teams to gather feedback and incorporate into actionable opportunities and tactics.
Job description
Key Responsibilities
- Lead the development, execution, and pull-through of HCP personal promotional campaigns across various channels
- Lead speaker bureau to include speaker deck development, training, performance monitoring and optimization in conjunction with Sunshine Act reporting
- Partner with Regional Brand Managers (RBMs) to drive HCP Advisory Board execution and end-to-end congress strategy, including booth experiences, sponsorships, national product theaters, and post-congress action planning to maximize field pull-through
- Manage creative agency partners to deliver high-quality, impactful promotional assets on budget, that align with brand strategy
- Ensure the patient journey and perspective is infused throughout HCP messaging to drive meaningful engagement and clinical differentiation
- Partner with Data, Analytics & Insights to translate customer insights, market research, performance data, and competitive intelligence into actionable recommendations that enhance marketing resources, improve HCP engagement, and shape the broader brand strategy
- Partner seamlessly across internal teams—including Sales, Medical Affairs, Market Access, Commercial Operations, and Consumer Marketing—to ensure strategic alignment across all commercial touchpoints
- Guide promotional materials through the Medical, Legal, and Regulatory (MLR/PARC) review process in Veeva PromoMats to achieve compliant, timely asset approval
- Support team budget management, tracking expenses across tactics and vendor contracts to ensure efficient resource allocation
Minimum Education & Experience Requirements
- Bachelor’s degree in marketing, business, science, or related field
- 10+ years of pharmaceutical, biotech, or healthcare marketing experience
Preferred Skills and Knowledge Qualifications
- 3+ years of HCP marketing experience
- Peer to peer speaker bureau management, congress planning & execution and advisory board execution
- Launch or launch prep experience
- Rare disease and/or specialty market experience
- Field experience preferred
- MBA or advanced degree preferred
- Experience in neurology, CNS, or sleep medicine
- Strong understanding of HCP engagement strategy and pharmaceutical promotion
- Experience supporting digital HCP engagement initiatives and field promotion
- Strong strategic thinking, communication, and analytical skills
- Ability to operate effectively in fast-paced, matrixed organizations
- Collaborative, proactive, and execution-oriented mindset
- Translate brand strategy into actionable tactical plans and execution
- Demonstrated success managing agencies and vendor partners
Travel Requirements: Overnight travel approximately 30% (including some weekends)
Requirements
- Bachelor’s degree in marketing, business, science, or related field
- 10+ years of pharmaceutical, biotech, or healthcare marketing experience
- 3+ years of HCP marketing experience
- Peer to peer speaker bureau management, congress planning & execution and advisory board execution
- Launch or launch prep experience
- Rare disease and/or specialty market experience
- Field experience preferred
- MBA or advanced degree preferred
- Experience in neurology, CNS, or sleep medicine
- Strong understanding of HCP engagement strategy and pharmaceutical promotion
- Experience supporting digital HCP engagement initiatives and field promotion
- Strong strategic thinking, communication, and analytical skills
- Ability to operate effectively in fast-paced, matrixed organizations
- Collaborative, proactive, and execution-oriented mindset
- Translate brand strategy into actionable tactical plans and execution
- Demonstrated success managing agencies and vendor partners
Benefits
- Annual performance bonus
- Competitive benefits package
Company overview
Alkermes plc is a global biopharmaceutical company specializing in neuroscience-focused medicines for psychiatric and neurological disorders. Founded in 1987 and headquartered in Dublin, Ireland, the company maintains a significant research and development center in Waltham, Massachusetts, and a manufacturing facility in Wilmington, Ohio. Alkermes has established itself as a leader in developing treatments for complex conditions including schizophrenia, bipolar I disorder, alcohol dependence, and opioid dependence. The company's portfolio includes proprietary commercial products such as Lybalvi (olanzapine/samidorphan), Aristada (aripiprazole lauroxil), and Vivitrol (naltrexone), alongside a robust pipeline of clinical and preclinical candidates targeting neurological disorders like narcolepsy and idiopathic hypersomnia. With approximately 1,800-2,100 employees worldwide, Alkermes combines deep neuroscience expertise with sophisticated development capabilities to address traditionally overlooked or stigmatized conditions, maintaining a patient-centered approach to drug development and commercialization.