Associate Director, International Marketing, Skin

You will report into the Senior Director, International Marketing, providing commercial recommendations on key launch and life cycle management activities on behalf of key markets, and supporting the day-to-day execution of international marketing priorities. This is an opportunity to influence strategy early, from the first conversation about a new indication through handoff to in-line Marketing.

Discover your role

• Commercial recommendations: providing commercial recommendations to the Senior Director, International Marketing, for key launch and life cycle management activities on the behalf of key markets, to maximize the value of skin cancer assets and clinical impact on appropriate patients
• Launch and life cycle management commercial planning: orchestrating cross-functional commercial planning for key launch and life cycle management activities, prior to handoff to in-line Marketing
• Integrated evidence generation plan: consolidating Global and US Marketing input into an integrated evidence generation plan, based on unmet needs and data gaps, commercial customer insights, and the market landscape
• Competitive landscape: collaborating with the Competitive Intelligence (CI) team to maintain and disseminate an updated view of the 3-year competitive landscape for skin cancer, identifying and quantifying risks and opportunities across skin indications and products, and advising on long-term forecast impact
• Brand strategy guide: updating and disseminating the brand strategy guide that collects best practices for global markets

Launch and Life Cycle Management

• Work with cross-functional partners to evaluate key launch and life cycle management opportunities and provide Commercial input into launch and life cycle management planning by the Clinical Development team
• Deliver long-term strategic launch and life cycle management recommendations to the Global Tumor Lead, Strategic Product Teams, and senior leadership when required
• Use a formalized process to orchestrate cross-functional commercial planning for new indications, leading up to the L-18 handoff to Marketing
• Liaise with cross-functional partners to create models for business cases when needed

Strategy and Planning

• Incorporate a long-term Commercial lens, based on launch and life cycle management opportunities, into the Global Brand Plan
• Maintain the brand strategy guide, with cross-indication and tumor-level strategies, for use and reference by the Global, US, and International commercial organizations
• Support the Senior Director, International Marketing in developing the annual Global Brand Plan, ensuring the international perspective is reflected
• Review local brand plans and share relevant country insights to inform global strategy

Execution and Performance

• Support execution of international marketing activities and the development of Global Marketing Assets for international markets, and help identify high-quality local assets and best practices for use across markets
• Support implementation of the Global Tumor Strategy across international regions and maintenance of the international execution scorecard
• Monitor international market performance against KPIs and help prepare performance readouts and business review summaries for the GTLs

Collaboration

• Act as a liaison between global and regional teams, strengthening feedback loops and cross-market coordination
• Support KOL mapping and engagement planning, and represent the brand at global congresses as needed
• Contribute to global marketing budget planning and tracking as directed