Summary

The Associate Director brand manager for VELTASSA will be responsible for leading key aspects of the development and execution of the US brand strategy. This position will require outstanding leadership in many areas, including influence without authority, problem solving and executional excellence. This individual will directly lead all marketing and market access efforts critical for VELTASSA to be successful. The ideal candidate will thrive in a fast-paced environment, be comfortable with ambiguity and enjoy optimizing the HCP and patient experience. This person should have confidence in regularly interacting with senior leaders, and be able to influence key stakeholders (Sales, Access Accounts, Medical, HEOR, Advocacy Partners, Patient Services, Insights and Analytics, Finance, Forecasting, Pricing and Contracting, Government Affairs, Global Teams, etc.)

Job description

Position Summary

The Associate Director brand manager for VELTASSA will be responsible for leading key aspects of the development and execution of the US brand strategy. This position will require outstanding leadership in many areas, including influence without authority, problem solving and executional excellence. This individual will directly lead all marketing and market access efforts critical for VELTASSA to be successful. The ideal candidate will thrive in a fast-paced environment, be comfortable with ambiguity and enjoy optimizing the HCP and patient experience. This person should have confidence in regularly interacting with senior leaders, and be able to influence key stakeholders (Sales, Access Accounts, Medical, HEOR, Advocacy Partners, Patient Services, Insights and Analytics, Finance, Forecasting, Pricing and Contracting, Government Affairs, Global Teams, etc.)

Reporting Relationships

This position reports into the Executive Director, Market Access & Portfolio Strategy
This role will not have direct reports; includes contractor and inside sales team management

Main Responsibilities & Accountabilities

Lead US VELTASSA objectives, strategies and resource needs for an optimal customer experience. Lead operational plans, ensuring alignment between HCP, Patient, Payer, and broader portfolio priorities. Develop brand financial objectives and develop and maintain operations budget to support planning and execution.
Optimize the strategy and tactical mix with synergies.
Manage the creation of branded assets, programs, and tactics that address business opportunities, with end-to-end responsibility including strategy, scoping, development, PRC approval process and roll-out.
Provide brand direction to the commercial customer-facing teams by enforcing brand strategy and implementing message pull-through. Work in partnership with the Training Department on co-creating relevant trainings and upskilling selling to the field teams.
Optimize promotional mix strategy and plan to optimize promotional execution. Engage external agency partners to deliver brand messaging and resources that maximize communication effectiveness.
Establish executional plans, establish ROIs and track KPIs on a frequent basis and optimize plans based on insights and performance data.
Oversee the timely submission of all jobs into Veeva through the management of agencies. Navigate review processes and build rapport with team members to remain compliant while ensuring brand tactics remain relevant and valuable.
Ensure all marketing efforts comply with established corporate and industry compliance guidelines.

Position Qualifications & Experience Requirements

Education: BS/BA, MBA preferred

Experience: 10+ years' healthcare experience with 5+ years' commercial marketing experience in pharmaceutical/biotech or relevant industry

Competencies

Persistency to Drive for Results
Strategic and Organizational Agility
Executive Communication Skills
Business and Access Acumen
Customer Focus
Strong Project Management
Relationship Building

Requirements

BS/BA degree
MBA preferred
10+ years' healthcare experience
5+ years' commercial marketing experience in pharmaceutical/biotech or relevant industry
Persistency to Drive for Results
Strategic and Organizational Agility
Executive Communication Skills
Business and Access Acumen
Customer Focus
Strong Project Management
Relationship Building

Benefits

Incentive Compensation
Equity

Company overview

CSL Limited is an Australian multinational specialty biotechnology company that researches, develops, manufactures, and markets products to treat and prevent serious human medical conditions. Founded in 1916 as Commonwealth Serum Laboratories, CSL has grown to become the world's fifth largest biotechnology company with operations in over 35 countries. The company specializes in blood plasma derivatives, vaccines, antivenoms, and cell culture reagents used in medical and genetic research applications. CSL operates through several key divisions including CSL Behring (focusing on rare and serious diseases), CSL Seqirus (one of the world's largest influenza vaccine providers), CSL Plasma, and CSL Vifor. With over 32,000 employees globally, CSL maintains a strong R&D pipeline and has invested over US$3.3 billion in research and development over the past five years. The company is publicly traded on the Australian Securities Exchange and has its global headquarters in Parkville, Melbourne, Australia.