Associate Director, Market Research and Competitive Intelligence
Takeda
Summary
Join Takeda as an Associate Director, Market Research and Competitive Intelligence out of our Cambridge, MA role. Where you will play a critical role in supporting the successful launch of a key pipeline asset and advancing the dermatology and rheumatology portfolio. You will lead the development of integrated insights and recommendations that inform commercial strategy, launch planning, and key business decisions. As part of the GI2 Business Insights team, you will report to the Director of Market Research and Competitive Intelligence for GI2 and partner closely with cross-functional leaders across the organization.
Job description
How you will contribute:
People Leadership:
- Manage a team of 3 responsible for HCP and Patient primary market research across dermatology and rheumatology
- Develop and grow direct reports through ongoing touchpoints and annual review process
Strategic Leadership:
- Proactively identify strategic and tactical needs of BU, establishing both long-range and short-term business impact
- Develop and implement new and innovative solutions to meet business needs and resolve business issues
- Collaboratively prioritize and build a market research plan integrated with Analytics and cross functional teams that ladders up to Key Business Questions and Strategic Imperatives
- Partner closely with AD of Competitive Intelligence to ensure we’re creating a comprehensive and clear picture of the market and strategic opportunities
- Support early commercial strategy and launch excellence and inform customer strategy across the franchise
- Demonstrate subject matter expertise and thought leadership, creating and sharing best in class practices
- Foster internal stakeholder relationships and partner with Marketing, Market Access, Forecasting, and Medical Affairs to optimally drive insights and commercial strategy
- Apply and execute high-quality analysis and recommendations to therapeutic area and brand processes including commercial planning, forecasting, pre-launch and launch planning process
Insight Generation & Storytelling:
- Synthesize complex data into clear, compelling narratives that inform decision-making
- Lead high-priority market research projects (e.g. demand studies, segmentations etc.)
- Deliver impactful presentations and recurring updates to senior leadership
- Represent Insights in workshops and regular Cross-Functional Launch meetings
- Closely collaborate with other insights and analytics colleagues, providing comprehensive view of the landscape, integrating syndicated data, PMR, competitive intelligence and secondary data.
Operations:
- Provide oversight and accountability on all processes related to procurement, vendors, compliance, pharmacovigilance and budget management activities in execution of each market research activity.
Requirements
- Bachelor’s degree in business, marketing or scientific field required
- 7+ years of progressively responsible market research, competitive intelligence or related experience; or an advanced degree in a scientific, analytical or business field and 4 years of progressively responsible competitive intelligence, market research or related experience required
- 4+ years of experience in the pharmaceutical industry preferred
- Familiarity with dermatology and/or rheumatology therapeutic areas preferred
- Demonstrated market research experience, particularly in pharmaceuticals, and across quantitative and qualitative research methodologies.
- Demonstrated leadership skills managing matrix teams, influencing outcomes in strategic and tactical decisions, specific to marketing in pharmaceuticals.
- Proven ability to communicate, strategize and collaborate effectively with senior management.
- Experience supporting successful pharmaceutical launches
- Experience leading and developing direct reports
- Strong strategic thinking and business acumen
Company overview
Takeda Pharmaceutical Company Limited is a Japanese multinational pharmaceutical company founded in 1781 and incorporated in 1925. As one of the world's top 20 largest pharmaceutical companies by revenue and the third largest in Asia, Takeda specializes in developing and commercializing innovative medicines across several therapeutic areas including oncology, rare diseases, neuroscience, gastroenterology, plasma-derived therapies, and vaccines. With approximately 49,095 employees globally, the company operates research and development centers, manufacturing facilities, and commercial operations across 39 U.S. states and numerous countries worldwide. Takeda maintains dual headquarters in Tokyo and Osaka, Japan, with significant operations in Cambridge, Massachusetts, where it serves as the largest life sciences employer in the state. The company's patient-focused approach is guided by its Takeda-ism values of Integrity, Fairness, Honesty, and Perseverance, emphasizing a commitment to delivering life-transforming treatments while advancing sustainable healthcare solutions. Takeda's extensive portfolio includes both innovative biologics and small molecule drugs, supported by strategic acquisitions and partnerships that have expanded its capabilities in areas such as immuno-oncology and rare disease treatments.