Associate Director, Marketing Communications/Channels
Merck
Summary
As part of a center of excellence in the Content Accelerator, the Global Content Marketing team is responsible for brand building, creative strategy and development, communication strategies, and core content aligned with the commercial strategy for global launch brands in the Specialty Pharmaceuticals & Infectious Disease Business Unit. The Global Content Marketing Team also plays a key role in the sponsorship and execution of the Content Accelerator vision for content creation across the enterprise. The Associate Director, Global Content Marketing, is a strategic partner and content expert to the Global Brand Team, ensuring strategy realization during launch lifecycle. This position is a job share, with required days worked Monday – Wednesday, with Wednesday being an overlap day with the job share partner.
Job description
Responsibilities
- Leads core content creative execution efforts from briefing creation (Workfront), content development and management (tools/technology enhancements), Medical Legal Review (PRT) and compliant content accessibility & storage (DAM)
- Embraces and implements technology advances to drive further content creation efficiency
- Co-manages agency day-to-day relationships specific to core content creation (timelines, consolidated direction, scope support)
- Consultative partner to development of Branding & Campaign Implementation Guidance ensuring brand consistency and standardization (supporting scalability)
- Collaborates to ensure Early Launch Markets/HHI have access to globally-developed core strategic content, tools and technology for seamless re-use; executes governance plans
- Identifies and creates content to support Global Congress efforts for launch lifecycle, sharing recommendations with GHQ marketing stakeholders
- Identifies and creates medical education core/key content to support brand efforts for launch lifecycle
- Manages content lifecycle during launch/post-launch period (global content renewals, updates, retirement)
- Model the Content Accelerator vision through rapid adoption of AI enhancements
- Consultant to Global Brand and Content Accelerator Teams providing input, guidance, updates and validation to operating model principles and structure
Education Minimum Requirement
Bachelor's Degree required
Required Experience and Skills
- Minimum of 5 years of pharmaceutical or biopharma experience in marketing, marketing communications, digital marketing, or marketing support
- Demonstrated ability to execute a brand or customer marketing strategy
- Experience and success in cross-functional leadership and teamwork
- Excellent scenario planning, problem solving, and project management skills
- Ability to work in a fast paced, quickly changing environment
- Proficiency influencing without direct authority
- Strong communication, presentation, and negotiation skills
- Outstanding leadership and collaboration skills
- Experience in the end-to-end commercial, regulatory, and legal compliance policies, review, and delivery process
- Agency/vendor management skills
- Agile/Growth mindset
Required Skills
Branding Campaigns, Content Creation, Content Development, Content Management, Content Marketing, Cross-Functional Teamwork, Customer Marketing, Digital Marketing, Marketing, Marketing Communications Planning, Pharmaceuticals Marketing, Teamwork
Requirements
- Bachelor's Degree required
- Minimum of 5 years of pharmaceutical or biopharma experience in marketing, marketing communications, digital marketing, or marketing support
- Demonstrated ability to execute a brand or customer marketing strategy
- Experience and success in cross-functional leadership and teamwork
- Excellent scenario planning, problem solving, and project management skills
- Ability to work in a fast paced, quickly changing environment
- Proficiency influencing without direct authority
- Strong communication, presentation, and negotiation skills
- Outstanding leadership and collaboration skills
- Experience in the end-to-end commercial, regulatory, and legal compliance policies, review, and delivery process
- Agency/vendor management skills
- Agile/Growth mindset
Benefits
- Medical, Dental & Vision
- Retirement Benefits
- 401(k)
- Paid Holidays
- Vacation
- Compassionate & Sick Days
- Annual Bonus
- Long-Term Incentive
Company overview
Merck & Co., Inc., known as Merck in the United States and Canada and MSD (Merck Sharp & Dohme) internationally, is a premier American multinational pharmaceutical company headquartered in Rahway, New Jersey. Founded in 1891 as the U.S. subsidiary of the German Merck Group, the company became independent following World War I and has since grown into one of the world's largest biomedical companies, ranking fourth globally by revenue. Merck operates across three core business segments: pharmaceuticals, vaccines, and animal health products. The company is renowned for its groundbreaking research and development, having brought numerous life-saving medicines to market including Keytruda (pembrolizumab), a leading immunotherapy for cancer treatment that generated $29.5 billion in 2024 revenue, and Gardasil, a revolutionary HPV vaccine. With approximately 75,000 employees worldwide, Merck maintains a robust pipeline of innovative therapies focused on oncology, vaccines, hospital acute care, cardiology, neuroscience, virology, immunology, and diabetes. The company invests heavily in R&D, spending $17.9 billion in 2024 alone, demonstrating its commitment to advancing scientific discovery. Merck's legacy spans over 130 years of bringing hope to humanity through important medicines and vaccines, operating with a purpose to use leading-edge science to save and improve lives globally while fostering an inclusive workforce and responsible business practices.