Associate Director, Marketing, Lung Patient

The Opportunity

Reporting directly to the Senior Director, Marketing, Lung Cancer, this marketing leader will support the development and delivery of Revolution Medicines' marketing plans for the company's lead RAS(ON) programs in preparation for anticipated lung cancer launches. You will work within the Commercial team to develop patient marketing strategies and execute critical marketing activities. This role will collaborate with cross-functional teams to provide a commercial marketing perspective on clinical, medical affairs, and market access initiatives. Additionally, this role will manage and partner with key external agencies.

Key responsibilities include:

• Operate as an ambassador of the company, establishing the organization as a trusted member of the healthcare community to all relevant stakeholders.
• Lead the development of effective strategic and promotional patient marketing plans, shaping launch strategy to align with brand and portfolio strategies.
• Leverage deep understanding of oncology healthcare customers, including patients, providers, key opinion leaders, and market access stakeholders, to inform the brand strategic approach that drives customer behavior change and market performance.
• Lead implementation of brand/launch strategies through development of effective promotional materials for key patient segments and across multiple channels.
• Leverage insights to inform tactical execution, including channel mix in partnership with Marketing and Omnichannel partners.
• Engage in critical cross-functional workstreams to support launch readiness and success.
• Maintain expertise in lung patient needs, disease state, competitive landscape, and market dynamics, informing potential pivots in strategic and executional approach as needed.
• Partner with Analytics & Insights to shape market research, inform key performance metrics, and measure the effectiveness of marketing initiatives.
• Partner closely with patient advocacy team to ensure approach is aligned with patient needs, and incorporates patient and advocacy insights.
• Manage and maintain positive, productive agency of record relationships across workflows and launch efforts.
• Ensure strategic and tactical plans meet compliance and regulatory guidelines and company policies.
• Deliver marketing operating expenses within budget and aligned to timelines.
• Travel as needed to home office as applicable and external meetings and conferences.
• Other duties as assigned.

Required Skills, Experience and Education:

• Bachelor's degree required with at least 6 years of progressive commercial experience in a biotechnology and/or pharmaceutical company (combined in-house and agency experience considered), including US in-line marketing experience.
• Recent launch experience required (oncology strongly preferred).
• Strong leadership skills, with the ability to work well cross-functionally and influence across an organization at all levels.
• Proven track record of developing and executing effective marketing initiatives.
• Demonstrated analytical and problem-solving skills, leading to the development of innovative marketing initiatives.
• Excellent organizational skills and an ability to prioritize effectively to deliver results within reasonably established timelines.
• Strong interpersonal skills, with demonstrated ability to lead and influence cross-functional partners.
• Exceptional communication skills, including excellent written and verbal communication skills; possesses a professional, proactive demeanor.
• Entrepreneurial mindset, with a tolerance for ambiguity, and a passion for helping cancer patients.
• Ability to represent Revolution Medicines well externally.

Preferred Skills:

• Oncology launch and customer-facing experience.
• Experience with targeted oncology products.
• Experience in a smaller, rapidly growing company - self-starter with strong initiative and solutions-oriented mindset.
• Experience successfully engaging and partnering with field sales organizations in a marketing capacity.