Associate Director, Omnichannel Marketing Execution

Job Functions

• Translate each brand's strategic imperatives into an omnichannel customer journey blueprint, covering both HCP and patient/DTC segments and reflecting each segment's distinct decision path.
• Serve as the strategic connector between brand marketing teams, Commercial Operations and Analytics, and the in-house Paid Media/digital team, translating brand priorities into journey requirements and measurement plans.
• Define audience segmentation and channel-reachability strategy for each brand's HCP and patient populations.
• Design dynamic, trigger-based journeys that move HCP and patient audiences across channels based on real-time behavioral and engagement signals, incorporating next-best-action logic.
• Define the field-facing trigger logic: what signals warrant a rep alert, what threshold of engagement constitutes a meaningful signal, and how that alert integrates into the sales workflow.
• Define what signals feed back into the journey engine to advance an HCP or patient to the next best action or channel.
• Prioritize journey build and enhancement work across all three brands in partnership with the Sr. Director.
• Collaborate with Paid Media team to define how each channel functions within the omnichannel journey, including sequencing, role, and cadence of paid social, EHR/point-of-care, PulsePoint and other programmatic, endemic, Google paid search, conferences and peer-to-peer events, and owned website activity.
• Design and manage test-and-learn plans across channel mix, message, and cadence; partner with Analytics on measurement design, reporting, and connecting journey performance to TRx outcomes.
• Direct-manage the Manager, Marketing Technology & Journey Operations, leading journey strategy and design together while the Manager owns backend implementation and technical build (Veeva CRM, marketing orchestration platform).
• Review journey performance against the intended design and course-correct build or logic gaps.
• Partner with Commercial Operations, IT, and the data warehouse team on the real-time data infrastructure that powers journey triggers and signal feedback.
• Partner with Market Access, Medical Affairs, Brand, and Competitive Intelligence to ensure journey logic, content, and timing reflect access and affordability considerations, regulatory and scientific boundaries, brand strategy, and competitive signal.
• Manage day-to-day agency relationships supporting journey build and execution, escalating scope or performance issues to the Sr. Director of Omnichannel.

Skills and Qualifications

• Bachelor's degree in business, marketing, advertising, or other relevant field of study.
• 7 to 10 years of marketing experience in pharmaceutical, biotech, or specialty healthcare, with direct experience in omnichannel or CRM/marketing technology strategy.
• Demonstrated experience building or managing dynamic, trigger-based customer journeys in a regulated environment.
• Working knowledge of Veeva CRM and a marketing orchestration/ESP platform (HubSpot, Marketo/Adobe, Salesforce or equivalent); familiarity with CDP concepts a plus.
• Experience across both HCP and patient/DTC marketing; multi-brand experience strongly preferred.
• People management experience, with the ability to direct technical execution without owning the build personally.
• Strong cross-functional stakeholder management skills in a matrixed pharma organization.
• Comfort operating in ambiguity.
• Strong understanding of FDA regulations and guidance governing HCP and patient promotional communications within the pharmaceutical industry.
• Veeva CRM exposure required.

Working Conditions

This position is based in Xeris' Chicago office and requires a minimum of three days per week in the office. Must reside in the Chicago metro area.