Associate Director, Omnichannel Marketing - Prostate Cancer

Essential Functions

• Omnichannel Strategy: Translate business and brand strategy into coordinated omnichannel experiences for healthcare professionals and patients, with guidance from senior marketing leadership.
• Cross-Functional Collaboration: Partner closely with the Alliance counterpart and internal stakeholders—including HCP and patient marketing, omnichannel insights and execution, field sales, market access, regulatory, legal, medical, analytics, operations, and market research—to align priorities and execute key decisions.
• Media Planning: Support development and optimization of media mix strategies, monitor creative and media investments, and recommend adjustments to improve performance and resource allocation.
• Digital Execution: Manage the tactical execution of non-personal HCP promotional marketing and patient digital initiatives across websites, social media, display, SEM, email, and other digital channels.
• Customer Experience: Apply knowledge of digital and non-digital channels, campaign planning, and segmentation to help create relevant, personalized customer experiences.
• Innovation: Identify and evaluate emerging omnichannel capabilities and digital opportunities that may strengthen customer engagement and business performance.
• Insights and Data Utilization: Partner with analytics and market research to translate insights into actionable recommendations, support business opportunity assessment, optimize the marketing mix, and monitor program KPIs.
• Field Partnership: Collaborate with field teams to identify best practices, uncover customer needs and trends, and inform the evolution of the brand selling approach.
• Customer Targeting: Support HCP and patient targeting strategies, including the use of Crossix, predictive modeling, and customer segments to improve media effectiveness.
• Brand Planning: Contribute to strategic and tactical brand planning and recommend innovative digital and omnichannel solutions that support brand objectives.
• Agency and Project Management: Manage day-to-day work with creative and media agencies to deliver high-quality work on strategy, on time, within budget, and with measurable outcomes.
• Compliance and Regulation: Ensure marketing activities comply with legal, medical, and regulatory requirements and coordinate materials through the promotional review process.

Knowledge, Skills and Abilities

• Strong analytical, strategic thinking, and problem-solving skills
• Ability to translate customer insights and business needs into effective omnichannel programs
• Working knowledge of pharmaceutical marketing, including the FDA regulatory and legal environment
• Strong project management skills with the ability to coordinate multiple priorities and cross-functional contributors
• Experience advancing complex projects through Legal, Medical, and Regulatory review
• Strong written, verbal, and interpersonal communication skills
• Ability to collaborate and influence across functions and levels without direct authority
• Demonstrated agency and vendor management capabilities
• Self-starter who works effectively both independently and as part of a team
• Ability to balance strategic thinking with strong attention to executional detail and interdependencies

Education & Experience Requirements

• Bachelor’s degree in a related field required; advanced degree preferred.
• Minimum 8 years (with Bachelor’s degree) of relevant experience in biotech or pharmaceutical industry, including marketing roles of increasing scope and responsibility
• Minimum of 3-5 years of omnichannel marketing and/or pharmaceutical media management experience required
• Must have experience managing cross-functional projects and external agency partners

Preferred Qualifications

• Prior oncology TA experience
• Prior experience with co-promotion or working in an alliance