Associate Director – Oncology Patient Access Strategy and Marketing

Overview

The Associate Director, Oncology Patient Access Strategy and Marketing will play a critical role in shaping and executing the strategy for Patient Access Support Services (PASS) across the BMS portfolio, with a primary focus on oncology patient support programs. This role will translate patient, provider, field, and market insights into clear positioning, integrated communications, and high-impact resources that increase awareness, understanding, and effective use of available support services.

The ideal candidate combines strategic problem-solving, cross-functional leadership, marketing acumen, and operational excellence to help patients navigate access to medications and treatment. As a key contributor, the Associate Director will lead the end-to-end development, launch, and optimization of patient support program materials and communications for healthcare providers, office staff, field teams, hubs, and vendor partners.

Responsibilities

• Patient Support Marketing and Materials Development: Lead the content strategy, development, review, launch, and optimization of compliant PASS materials, communications, training resources, and tools for healthcare providers, office staff, field teams, hubs, vendors, and internal stakeholders.
• Program Strategy, Launch, and Operations: Lead or support patient support programs for assigned brands and indications, including business rules, processes, launch execution plans, day-to-day operations, and alignment with brand and organizational objectives.
• Access and Reimbursement Expertise: Serve as a subject matter expert on coding, coverage, payment, payer policy, affordability, and reimbursement across commercial and government payer channels; translate market and policy changes into program updates, communications, and training.
• Customer and Patient Experience: Incorporate patient, provider, field, and stakeholder insights into program design; partner with Access Reimbursement Managers (ARMs), PASS leadership, hubs, and matrix teams to address escalated cases, close access gaps, and improve the path to therapy.
• Insights, Analytics, and Optimization: Use benchmarking, research, surveys, dashboards, and performance data to identify trends, validate decisions, improve business rules and hub processes, monitor key performance indicators (KPIs), and recommend timely program enhancements.
• Agency, Vendor, and Compliance Management: Direct agencies and vendors, support contracting and performance management, conduct vendor reviews and site visits as needed, and ensure materials and operations align with legal, regulatory, compliance, contractual, data-governance, and operational standards.
• Budget and Business Management: Support annual budget development, forecasting, workforce planning, gross-to-net management, invoice reconciliation, and spending oversight; promptly identify and communicate financial variances.
• Cross-Functional Leadership: Build effective partnerships across PASS, Access Strategy, Brand, healthcare provider (HCP) and Patient Marketing, Sales, Trade, Digital, Market Research, Insights and Analytics, Learning and Development, Legal, and other matrix teams while managing multiple priorities and modeling BMS values.

Core Capabilities

• Marketing and materials development: Demonstrates expertise translating complex access and reimbursement information into clear, audience-appropriate messaging, materials, training, and communications and leading content through end-to-end development and the medical, legal, and regulatory (MLR) review process.
• Strategic and industry acumen: Understands the patient journey, access stakeholders, payer influences, affordability, benefit design, and evolving reimbursement models; anticipates trends and translates them into actionable strategies.
• Analytical decision-making: Validates data, identifies meaningful trends, and uses insights to improve program performance and customer experience.
• Matrix leadership: Influences without direct authority, shares knowledge, builds strong stakeholder relationships, and improves team effectiveness and ways of working.
• Operational excellence: Applies strong planning, organizational, financial, and project-management skills with attention to detail, sound judgment, and accountability.
• Compliance and integrity: Maintains current knowledge of applicable policies, rules of engagement, program business rules, compliance requirements, and relevant disease-state and product information and consistently demonstrates BMS values.

Qualifications

• Bachelor’s degree or equivalent required
• Minimum 5+ years in pharmaceuticals and/or related healthcare experience; Market Access, Reimbursement Strategy, and/or patient support hub experience required; prior management experience preferred
• Experience with reimbursement and claims processes required, including billing and coding, managed care coverage processes and practices, specialty pharmaceutical distribution and dispensing, buy-and-bill models, patient support and/or hub services.
• Experience developing patient support, access, reimbursement, or healthcare marketing materials and leading content through the medical, legal, and regulatory (MLR) review process preferred.
• Demonstrated experience leading complex cross-functional projects, programs, agencies, and vendor partners required.