Associate Director, Orchestration Engine
Amgen
Summary
In this vital role, you will serve as the dedicated Orchestration Engine business lead for Amgen's diverse portfolio, helping brand teams shape more relevant, coordinated customer experiences across channels. Reporting to the Director, End-to-End Capabilities – Orchestration Engine, you will translate portfolio and brand priorities into clear business requirements, governed decision logic, and scalable orchestration capabilities.
Job description
You will partner with brand teams, Decision Sciences, Technology, CRM, CDP, content, channel, and vendor teams to design and deploy capabilities spanning Next Best Action, audience activation, customer journey orchestration, and workflow automation. You will act as the business product owner for the assigned portfolio—coordinating brand engagement, use-case definition, requirements, deployment readiness, and adoption.
Portfolio Engagement & Use-Case Prioritization
- Serve as the primary Orchestration Engine partner for assigned portfolio and brand teams.
- Partner with brands to define desired cross-channel customer experiences and identify high-value orchestration opportunities.
- Translate portfolio priorities into a sequenced backlog of NBA, audience activation, journey orchestration, and workflow use cases.
- Assess opportunities based on business value, customer and patient impact, readiness, feasibility, and potential for enterprise reuse.
- Identify common requirements across brands and translate them into reusable decisioning patterns and activation capabilities.
Business Requirements & Capability Design
- Translate brand objectives and customer journey needs into business requirements, user stories, decision rules, and acceptance criteria.
- Define how data, analytics, AI-generated recommendations, business rules, and human judgment should come together in operational workflows.
- Co-design orchestration capabilities with Decision Sciences, Technology, CRM, CDP, content, channel, and vendor partners.
- Define eligibility criteria, prioritization requirements, workflow handoffs, approval points, and business guardrails.
- Ensure recommendations are relevant, explainable, compliant, and actionable within Marketing workflows.
- Represent portfolio requirements while aligning to enterprise Orchestration Engine standards and architecture.
Delivery, Deployment & Adoption
- Provide business ownership from discovery and design through testing, deployment, and optimization.
- Coordinate brand participation in workshops, requirements validation, user acceptance testing, and release readiness.
- Partner with Technology and vendor teams to resolve requirements, dependencies, risks, and implementation decisions.
- Coordinate rollout and adoption plans with brand, Marketing Operations, and change-management partners.
- Drive adoption of Orchestration Engine capabilities across the assigned Marketing organization.
- Gather user feedback and translate learnings into product, workflow, and roadmap enhancements.
- Help extend successful capabilities efficiently across additional brands and use cases.
Governance, Measurement & Improvement
- Apply enterprise standards for NBA, decision logic, audience activation, journey orchestration, and human-led decision-making.
- Ensure business rules, eligibility criteria, prioritization logic, and approval workflows are documented and governed.
- Partner with Legal, Regulatory, Privacy, Compliance, and other control functions as appropriate.
- Define success measures for assigned orchestration use cases.
- Monitor adoption, recommendation utilization, workflow performance, and business impact with analytics partners.
- Use performance data and stakeholder feedback to improve decisioning patterns and customer experiences.
Cross-Functional Leadership & Communication
- Serve as the bridge between brand stakeholders, Decision Sciences, Technology, activation teams, and vendor partners.
- Lead matrixed teams through requirements definition, design decisions, testing, deployment, and adoption.
- Communicate portfolio roadmap progress, decisions, risks, dependencies, and impact.
- Translate analytical, AI, and technical concepts into clear business implications and actionable recommendations.
- Balance portfolio-specific needs with enterprise scalability and reuse.
Requirements
- Doctorate degree and 3 years of experience in Commercial, Marketing, Sales, Medical, Analytics, Product Management, or a related function OR Master's degree and 5 years of experience OR Bachelor's degree and 7 years of experience OR Associate's degree and 12 years of experience OR High school diploma/GED and 14 years of experience
- Experience partnering directly with pharmaceutical brand teams and commercial stakeholders
- Understanding of brand planning, omnichannel Marketing, customer engagement, and commercial workflows
- Experience acting as a business product owner or product lead, including requirements development, backlog management, testing, deployment, and adoption
- Experience translating customer journey needs into scalable workflows and business capabilities
- Familiarity with NBA, CRM, CDP, audience targeting, marketing automation, content platforms, or channel activation
- Experience operationalizing analytics, machine-learning outputs, or AI-generated recommendations within business processes
- Ability to distinguish brand-specific needs from reusable enterprise capabilities
- Experience driving adoption of new platforms, tools, or workflows across Marketing teams
- Understanding of governance, privacy, compliance, and regulatory requirements in life sciences
- Demonstrated ability to lead matrixed teams spanning business, analytics, Technology, operations, and external vendors
- Strong structured problem-solving, stakeholder management, facilitation, and communication skills
- Ability to translate technical and analytical concepts into clear business requirements and recommendations
Benefits
- Retirement and Savings Plan
- Company contributions
- Medical, Dental & Vision
- Life and disability insurance
- Flexible spending accounts
- Discretionary annual bonus
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models
Company overview
Amgen Inc. is a leading American multinational biopharmaceutical company headquartered in Thousand Oaks, California, founded in 1980. As one of the world's largest independent biotechnology companies, Amgen specializes in discovering, developing, manufacturing, and delivering innovative human therapeutics. The company focuses on six key therapeutic areas: inflammation, oncology/hematology, bone health, cardiovascular disease, nephrology, and neuroscience. Amgen's portfolio includes blockbuster drugs such as Enbrel for autoimmune diseases, Prolia and XGEVA for osteoporosis, Repatha for cholesterol management, Otezla for psoriasis, and Neulasta for chemotherapy-induced neutropenia. With approximately 28,000 employees worldwide, Amgen operates as a component of both the Dow Jones Industrial Average and Nasdaq-100 indices. The company maintains a robust research and development pipeline with numerous clinical programs across various stages, leveraging cutting-edge biotechnology and human genetic data to address some of the world's most challenging diseases. Amgen's manufacturing capabilities span multiple global locations, and it distributes products through pharmaceutical wholesale distributors and direct-to-consumer channels.