Associate Director, Pipeline Commercial Strategy - Retina Eye Care
AbbVie
Summary
Developing strategic marketing direction of key assets in AbbVie's Eye Care pipeline, primarily in the retina therapeutic area space. The Associate Director will play an integral role in helping to shape & progress the commercial portfolio priorities that support the long-term growth objectives for the Eye Care franchise. The role supports PCS Eye Care BU needs via close collaboration with a matrixed list of stakeholders involved in cross-functional strategic portfolio planning & pipeline asset strategy development. The Associate Director will report to the Eye Care Pipeline Commercial Strategy Director and will be preferably based in AbbVie's offices in Lake County, IL.
Job description
Responsibilities
- Provide strategic & project level support to PCS Director by helping to communicate vision and overall strategy to all related stakeholder groups - gaining insights, commitment and support to guide portfolio prioritization & asset strategy
- Understand retina market, key segment value drivers, growth opportunities, target product profiles, product positioning and revenue potential for multiple assets/indications within the eye care franchise in order to provide winning portfolio value proposition plans & strong P&L/investment decision-making support
- Drive optimal go-to-market analysis for major global markets based on emerging landscape & competitive insights that can refine portfolio optimization to outperform the competition
- Manage indication prioritization & geostrategy implications for later stage assets within eye care BU in partnership with R&D teams, US & Intl commercial marketing & payer teams, including Area & Affiliates to ensure aligned best in class global launch preparation
- Co-creation of early brand plans; crystalizing commercial & strategic insights by synthesizing product, brand, customer, consumer, and competitive information into the development of global asset plans, including strategic positioning and early launch planning
- Strong collaborator & driver of results across multiple program projects including Market Research insights generation, KOL engagement & AOP consulting management, Governance preparation, Geostrategy & associated budget management responsibilities
- Drives data generation in order to satisfy Global requirements for target product labels and target product claims
- Partner with Global Medical Affairs to help develop physician & patient insights that inform overall scientific platform narrative
Requirements
- Bachelor's Degree required
- Proven marketing experience with increased proficiency in all marketing skills
- Previous cross franchise/cross channel marketing experience preferred
- Collaborative nature and ability to influence and guide cross-functional stakeholders
- Inquisitive, strong analytical skills, including the ability to infer and apply learnings
- Excellent verbal and written communication skills
- Attention to detail and follow-through on execution
- Strong project management abilities and critical work tool experience
Benefits
- Paid time off
- Medical, Dental & Vision
- 401(k)
- Long-term incentive programs
Company overview
AbbVie is a global biopharmaceutical company that discovers, develops, and markets advanced therapies for some of the world's most complex and serious diseases. Founded in 2013 as a spin-off from Abbott Laboratories, AbbVie has established itself as a leader in immunology, oncology, neuroscience, eye care, and virology. The company's flagship product, Humira (adalimumab), was one of the world's top-selling drugs for treating autoimmune conditions like rheumatoid arthritis and Crohn's disease. AbbVie maintains a robust pipeline of innovative medicines and has expanded its portfolio through strategic acquisitions, including Allergan in 2020. With research facilities across the United States and globally, AbbVie focuses on advancing science to improve patient outcomes while maintaining strong commercial operations worldwide. The company operates with a patient-centric approach and invests significantly in research and development to address unmet medical needs across multiple therapeutic areas.