Associate Director, Regional Marketing Specialist - North Central
Bristol Myers Squibb
Summary
This region includes: Chicago IL, Minneapolis MN, Denver CO, Kansas City KS, Salt Lake City UT
Job description
Brand Strategy
- Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
- Supporting the execution of approved Advisory Boards
- Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
- Facilitate, participate in and attend advisory boards, where appropriate
Regional and National Physician Discussions
- Supporting disease state, and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials
- Engage with assigned TLs and solicit feedback, as necessary
- Participating in and attending Congresses and other industry meetings
- Conduct 1:1 meeting with HCPs
- Attend meeting sessions at the congress
Compliant Collaboration with other Field-based and Home Office-based teams
- Providing input and support in developing account plans for Sales
Speaker Management and Engagement
- Identifying and developing HCP Speakers to provide high-quality compliance promotional education
- Providing refresher and follow-up training to Speakers on PReP-approved Speaker materials
- Hosting and ensuring appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principles
- Monitoring Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities
- Works with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution.
- Assists in the development of Home Office Brand Strategy and in the execution of the strategy in the Regions
Compliance & Integrity
Working with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes, and the company’s Principles of Integrity.
Requirements
- Experience in regional marketing, brand strategy, and HCP engagement within the pharmaceutical industry
- Strong collaboration skills
- Deep understanding of compliance regulations and industry codes
Benefits
- Wellbeing support
- Retirement benefits
- Financial protection benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Flexible Time Off
- Paid company holidays
- Paid sick leave
- Paid volunteer days
- Summer hours flexibility
- Leaves of absence
- Annual global shutdown
Company overview
Bristol Myers Squibb is a global biopharmaceutical company dedicated to discovering, developing, and delivering innovative medicines that help patients prevail over serious diseases. Founded in 1887 and headquartered in Princeton, New Jersey, the company operates with a unique BioPharma strategy that combines the reach and resources of a major pharmaceutical company with the entrepreneurial spirit and agility of a biotech firm. BMS focuses on transformative therapies in key therapeutic areas including oncology, hematology, immunology, cardiovascular disease, and fibrosis. The company has built a sustainable pipeline of potential therapies and leverages translational medicine and data analytics to deliver the right medicine to the right patient at the right time. With over 10,000 employees worldwide, Bristol Myers Squibb maintains a strong commitment to scientific excellence, patient-centric innovation, and global health equity through its foundation. The company's portfolio includes groundbreaking treatments such as Opdivo (nivolumab) for cancer, Eliquis (apixaban) for cardiovascular conditions, and Orencia (abatacept) for autoimmune diseases, among others.