Associate Director Regional Marketing Specialist- South Central Region
Bristol Myers Squibb
Summary
The Associate Director, Hematology Regional Marketing (RMK) role is a senior in-market position within the US Hematology/Cell Therapy commercial organization that will focus on commercial Thought Leader (TL) engagements to gain insights into regional opportunities, provide a bridge between regional markets and headquarters, regionally support the brand strategy, support promotional Speaker training and development, the execution of peer to peer educational programs, and support regional congress activity.
Job description
Responsibilities
- Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
- Supporting the execution of approved Advisory Board
- Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
- Facilitate, participate in and attend advisory boards, where appropriate
- Supporting disease state, and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials
- Engage with assigned TLs and solicit feedback, as necessary
- Participating in and attending Congresses and other industry meetings
- Conduct 1:1 meeting with HCPs
- Attend meeting sessions at the congress
- Providing input and support in developing account plans for Sales
- Identifying and developing HCP Speakers to provide high-quality compliant promotional education
- Providing refresher and follow-up training to Speakers on approved Speaker materials
- Ensuring appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principles
- Monitoring Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities
- Works with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution.
- Assists in the development of Home Office Brand Strategy and in the execution of the strategy in the Regions
- Working with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes, and the company’s Principles of Integrity.
Skills / Knowledge Required
- Minimum 5 years of experience in one of the following: product marketing, field sales, or field medical
- Minimum 5 years of experience in Hematology or specialty therapeutics
- Bachelors Degree required or higher
- Marketing, Sales Management, and / or launch experience strongly preferred
- Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred
- Proven ability to manage large geographical territory
- Demonstrated ability to build productive stakeholder relationships and effectively meet their needs
- Ability to inform strategies, develop tactics and execute strategic plans under short timelines that will help to achieve the desired goals
- Strong business acumen. Understands market dynamics, business drivers, corporate goals, and impact on strategy
- Clinical knowledge and aptitude in complex disease states. Desire to continuously learn and improve by applying new knowledge and skills on the job
- Effective verbal and written communication skills and organizational abilities
- Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy
- Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans
- Highly collaborative with the ability to manage multiple projects simultaneously
- Willingness to try innovative, novel compliant ways to deal with work problems and opportunities.
- Business travel up to 70%, by air or car, is regularly required
- Willingness to work evenings and select weekends is required
Requirements
- Minimum 5 years of experience in one of the following: product marketing, field sales, or field medical
- Minimum 5 years of experience in Hematology or specialty therapeutics
- Bachelors Degree required or higher
- Marketing, Sales Management, and / or launch experience strongly preferred
- Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred
- Proven ability to manage large geographical territory
- Demonstrated ability to build productive stakeholder relationships and effectively meet their needs
- Ability to inform strategies, develop tactics and execute strategic plans under short timelines that will help to achieve the desired goals
- Strong business acumen. Understands market dynamics, business drivers, corporate goals, and impact on strategy
- Clinical knowledge and aptitude in complex disease states. Desire to continuously learn and improve by applying new knowledge and skills on the job
- Effective verbal and written communication skills and organizational abilities
- Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy
- Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans
- Highly collaborative with the ability to manage multiple projects simultaneously
- Willingness to try innovative, novel compliant ways to deal with work problems and opportunities.
- Business travel up to 70%, by air or car, is regularly required
- Willingness to work evenings and select weekends is required
Benefits
- Wellbeing support
- Retirement benefits
- Financial protection benefits
- Medical, Dental & Vision
- Life & Disability Insurance
- Flexible Time Off (FTO)
- 11 paid company holidays
- Paid sick leave
- Paid volunteer days
- Summer hours flexibility
- Leaves of absence
- Annual Global Shutdown
Company overview
Bristol Myers Squibb is a global biopharmaceutical company dedicated to discovering, developing, and delivering innovative medicines that help patients prevail over serious diseases. Founded in 1887 and headquartered in Princeton, New Jersey, the company operates with a unique BioPharma strategy that combines the reach and resources of a major pharmaceutical company with the entrepreneurial spirit and agility of a biotech firm. BMS focuses on transformative therapies in key therapeutic areas including oncology, hematology, immunology, cardiovascular disease, and fibrosis. The company has built a sustainable pipeline of potential therapies and leverages translational medicine and data analytics to deliver the right medicine to the right patient at the right time. With over 10,000 employees worldwide, Bristol Myers Squibb maintains a strong commitment to scientific excellence, patient-centric innovation, and global health equity through its foundation. The company's portfolio includes groundbreaking treatments such as Opdivo (nivolumab) for cancer, Eliquis (apixaban) for cardiovascular conditions, and Orencia (abatacept) for autoimmune diseases, among others.