Associate Director, Search

The Job

The Associate Director, Paid Search (AD) is responsible for managing the strategy and execution of Disney's paid search media plans. The AD works with the Search team across specialty platforms to develop campaign strategy supporting client goals and integrating into broader paid media plans, translating marketing and media objectives into paid search strategies, and identifying and educating on emerging market trends and technologies.

Responsibilities

• Must have strong knowledge of paid search landscape (Google, Bing, YouTube, Amazon), emerging technologies (i.e. voice), and best practices
• Identify client goals/objectives and lead development of strategies and tactics for current campaigns
• Ensure integration and coordination between internal teams by updating and informing them on the status of all account projects
• Stay current with trends in consumer search behavior, first-to-market opportunities and emerging technologies
• Provide POV for staff and clients on new technologies and vendor partners
• Build strong relationships with senior-level client counterparts and manage day-to-day relationships including strategic oversight and problem solving/troubleshooting
• Manage team of Supervisors, Specialists and Coordinators in the development, implementation and maintenance of multiple simultaneous media plans
• Manage budgets for all campaigns across Disney fiscal year
• Write clearly and concisely and present orally in an articulate and confident manner
• Check for accuracy, timeliness and quality of all team outputs
• Facilitate each team member's development

You

We encourage you to apply if the below describes your experience and talents:

• Bachelor's degree
• Minimum of 4-6 years of experience in paid search execution
• A solid understanding of all major biddable platforms (Google AdWords, DoubleClick Search, Bing, Amazon)
• Excellent communication skills both written and verbal
• Clear and articulate communicator with ability to direct and coach team members
• Demonstrated proactive approach to problem solving and critical thinking
• Ability to be agile and adaptable within a quick turnaround business environment
• Demonstrated ability to articulate and communicate clearly in internal and client-facing meetings
• Excellent ability to convey complex ideas clearly and concisely
• Strong presentation skills with ability to engage an audience and deliver a seamless and effective narrative
• Excellent skills in MS Office: Excel, Word and PowerPoint
• Knowledge of ad serving, tagging, and media billing tools a plus