Associate Director, Specialty Sales

Commercial Marketing Leadership

• Lead development and execution of strategic marketing initiatives supporting the US Generic Injectables portfolio
• Serve as commercial subject matter expert for injectable pharmaceutical products and institutional healthcare markets
• Develop annual marketing plans, portfolio strategies, customer engagement plans, and commercialization roadmaps
• Develop product positioning, messaging frameworks, competitive differentiation strategies, and customer value propositions
• Drive customer segmentation and channel-specific commercialization plans across hospitals, GPOs, physician offices, infusion centers, long-term care, home infusion, and alternate sites of care
• Develop and execute conference strategies in partnership with Sales Leadership to drive brand awareness, generate qualified leads, and ensure effective pre- and post-conference activities to ensure ROI

Promotional Strategy, Media Planning & Content Development

• Lead corporate and product branding activities to ensure consistent positioning, visual identity, value messaging, and customer experience across channels
• Lead specialty product promotional campaigns that build awareness, support appropriate product adoption, differentiate the portfolio, and strengthen customer engagement
• Develop annual and launch-specific media plans defining target audiences, channel mix, flighting, content sequencing, investment levels, lead-generation objectives, and performance measures
• Lead end-to-end planning, development, Medical-Legal-Regulatory approval, production, deployment, optimization, and measurement of promotional materials and commercial communications
• Direct creation and execution of an integrated promotional materials portfolio including brochures, sales aids, catalogs, backgrounders, launch materials, digital campaigns, email campaigns, website content, eCommerce content, CRM assets, social media assets, conference materials, trade publication advertising, webinars, speaker program materials, and customer education resources
• Establish campaign KPIs and dashboards; monitor reach, engagement, lead quality, conversion, sales impact, and ROI; optimize plans based on results

Launch Excellence & Commercialization

• Lead commercial launch planning and execution for new generic injectables from pre-approval through post-launch optimization
• Develop launch strategies to maximize market share capture, customer adoption, revenue, profitability, and long-term portfolio value
• Monitor launch performance and implement corrective actions when results, supply conditions, competitive activity, or customer needs change
• Partner with Sales, Pricing, Analytics, Regulatory Affairs, Medical Affairs, Legal, Supply Chain, and Finance to ensure coordinated execution
• Analyze market and business drivers including market share, competitive landscapes, pricing and contracting trends, customer purchasing behavior, channel economics, reimbursement dynamics, product adoption trends, and drug shortages
• Utilize IQVIA, IPD, distributor and wholesaler data, chargeback data, internal sales data, customer insights, and other market intelligence platforms

Pipeline & Portfolio Strategy

• Serve as key member of portfolio governance and pipeline review processes
• Evaluate product opportunities for development, acquisition, licensing, commercialization, lifecycle expansion, prioritization, rationalization, and discontinuation
• Support commercial assessments, market evaluations, business case analyses, forecasting models, competitive reviews, and scenario planning
• Provide commercial input into Business Development and Research & Development decisions
• Support annual strategic planning, long-range planning, budgeting, quarterly forecasting, and portfolio prioritization
• Lead lifecycle management strategies focused on growth, profitability, product sustainability, supply continuity, and market relevance

Marketing Operations, Budget & Agency Management

• Develop and manage annual marketing, media, agency, tradeshow, and promotional budgets
• Lead agency selection, scopes of work, contracts, production schedules, quality standards, and performance reviews
• Coordinate promotional material inventory, distribution, expiration, revision, and retirement processes
• Ensure efficient project management, documentation, approval workflows, and on-time delivery of campaigns and commercial materials
• Measure marketing effectiveness and recommend investment shifts based on business impact and ROI

Cross-Functional Leadership

• Provide leadership and influence across multiple functions without direct reporting authority
• Collaborate with Commercial Operations, Sales, Medical Affairs, Regulatory Affairs, Legal, Market Access, Pricing, Supply Chain, Research & Development, Business Development, Finance, Corporate Communications, and Executive Leadership
• Mentor and develop team members while fostering collaboration, innovation, accountability, inclusion, and continuous improvement
• Lead strategic projects and special initiatives supporting organizational objectives
• Represent Hikma at industry conferences, customer meetings, advisory boards, and key commercial events

Compliance & Promotional Governance

• Ensure marketing and promotional activities comply with FDA regulations, industry standards, company policies, approved labeling, and internal review requirements
• Partner with Medical, Legal, and Regulatory stakeholders to ensure claims are accurate, appropriately substantiated, balanced, and approved before use
• Maintain clear records of approvals, versions, distribution, expiration, and withdrawal of promotional materials
• Promote ethical, compliant, and customer-focused commercial practices