Associate Director, Thought Leader Liaison – US Mid Atlantic Region
Sobi
Summary
The Thought Leader Liaison (TLL) is a field-based marketing professional responsible for building strategic relationships with key opinion leaders (KOLs), market influencers, and professional organizations across the gout community. This role serves as a critical link between external stakeholders and internal cross-functional teams, fostering compliant, bi-directional engagement that helps shape brand strategy, inform market development, and identify future opportunities.
Job description
Position Summary
The Thought Leader Liaison (TLL) is a field-based marketing professional responsible for building strategic relationships with key opinion leaders (KOLs), market influencers, and professional organizations across the gout community. This role serves as a critical link between external stakeholders and internal cross-functional teams, fostering compliant, bi-directional engagement that helps shape brand strategy, inform market development, and identify future opportunities.
The TLL will actively engage stakeholders to gather, synthesize, and communicate actionable insights on uncontrolled gout and investigational therapies, supporting both current initiatives and future commercial readiness. All activities are conducted in accordance with applicable legal, regulatory, and compliance requirements.
Key Responsibilities
External Stakeholder Engagement
- Establish, profile, cultivate, and maintain long-term relationships with KOLs, emerging influencers, and key stakeholders within the gout community.
- Develop and execute regional stakeholder engagement plans aligned to brand strategy and business objectives.
- Identify emerging market trends, opportunities, and influential voices that may impact the treatment landscape.
- Manage commercial relationships with key professional organizations.
Insights Generation & Strategic Influence
- Gather commercial insights through advisory boards, professional networking, congress interactions, and special projects.
- Synthesize stakeholder feedback and communicate key insights to internal teams to inform brand strategy and market development initiatives.
- Contribute meaningfully to annual brand planning and other strategic commercial initiatives.
- Identify opportunities and potential market risks early to help guide business decisions.
Speaker Programs & Congress Execution
- Support speaker program excellence by ensuring contracted speakers are prepared to deliver impactful and compliant presentations.
- Monitor speaker effectiveness and provide coaching and feedback as appropriate.
- Lead or participate in advisory boards and stakeholder engagement activities.
- Plan and execute strategic congress and conference activities, including KOL engagements and executive interactions at local, regional, national, and international meetings.
Cross-Functional Collaboration
- Serve as a strategic thought partner to regional sales leadership.
- Collaborate effectively with Sales, Medical Affairs, Market Access, Corporate Affairs, Commercial Experience, and Innovation & Operations teams.
- Develop and execute business plans aligned with brand strategy and coordinated across cross-functional stakeholders.
- Support the pull-through of marketing initiatives at the regional level.
Requirements
- Bachelor's degree required
- Minimum of 7 years of experience in pharmaceutical, biotechnology, healthcare, medical, marketing, sales, or related commercial roles
- Experience engaging healthcare professionals and external stakeholders in a highly regulated environment
- Demonstrated ability to build trusted relationships with diverse stakeholders and cross-functional partners
- Strong strategic thinking, business acumen, and market insight generation capabilities
- Excellent communication, presentation, and influencing skills
- High emotional intelligence with the ability to quickly establish credibility and rapport
- Proven ability to manage multiple priorities, lead projects, and execute both strategic and tactical initiatives
- Strong organizational and project management skills
- Proficiency with business software and collaboration platforms, including PowerPoint, Microsoft Teams, and Veeva
- Strong understanding of pharmaceutical industry regulations, including FDA requirements, PhRMA Code, and company compliance standards
- Demonstrated commitment to compliant and ethical business practices
- Ability to travel approximately 75% domestically, with occasional international travel
- Must reside within the Mid-Atlantic territory and have convenient access to a major airport
- Valid driver's license required
Benefits
- 401(k) Matching
- Tuition Reimbursement
- Wellness Reimbursement
- Medical, Dental & Vision
- Generous Time Off Policy
- Recognition Awards
- Short-term & Long-term Bonuses
Company overview
Sobi, officially known as Swedish Orphan Biovitrum AB, is an international specialty biopharmaceutical company headquartered in Stockholm, Sweden, dedicated to transforming the lives of people with rare diseases. The company focuses on developing and commercializing breakthrough therapies in three key therapeutic areas: haematology, immunology, and specialty care. With a strong commitment to rare diseases, Sobi addresses conditions affecting small patient populations that often have limited treatment options. The company's product portfolio includes innovative treatments for haemophilia, immune thrombocytopenia, paroxysmal nocturnal haemoglobinuria, familial Mediterranean fever, cryopyrin-associated periodic syndromes, and respiratory syncytial virus. Listed on Nasdaq Stockholm under the ticker SOBI, Sobi operates globally with approximately 1,600 employees across 32 countries. The company emphasizes patient-centric approaches, strategic partnerships, and sustainable business practices while maintaining a robust pipeline of innovative medicines to address unmet medical needs in rare disease communities worldwide.