Associate Director, US Access Strategy - Psychiatry
Bristol Myers Squibb
Summary
The Associate Director, US Access Strategy - Psychiatry is responsible for the design and implementation of market access tactics that deliver on the Cobenfy access Strategy as defined by the Neuroscience Access Strategy Lead. You will partner closely with Cobenfy brand & indication leads to design and implement strategy and monitor metrics with matrix partners (Brand Marketing, Trade/Dispensing, Field Sales, Field Access, HEOR and Reimbursement teams, Commercialization Analytics). This individual will lead development and execution of plans and resources and will play an integral role for Cobenfy Access Strategy team, leading matrix collaboration and managing agency partners to successfully execute access strategy and tactics.
Job description
Responsibilities
- Lead and foster collaboration with cross-matrix partners (marketing, HEOR, sales, analytics, access/reimbursement, medical affairs, etc.) to execute a comprehensive, best-in-class Access Strategy in our psychiatry indications.
- Coordinate efforts with Sales and Brand Team, AEs, BI&A, and Pricing & Contracting to develop pull through targeting, messages and tools to support brand launch/growth.
- Identify critical design elements of planned tactics to accelerate desired behavioral changes.
- Coordinate operational planning for payer marketing plan and sales meetings in accordance with overall US Cobenfy strategy.
- Innovatively design tactics informed by Market Research, Commercialization Analytics and customer facing access and brand teams.
- Develop and own tactics in partnership with MAx & brand teams, PReP team and external partners.
- Roll out tactics in partnership with field-based teams (e.g., Sales, PALs, AEs) directly or via POA/launch meetings.
- Manage agency and other vendors in development of promotional materials and tactics.
- Contribute to the development and implementation of the annual brand planning and functional planning processes.
- Review all payer-related communications including serving as brand primary point person for Account Executives and Sales.
- Manage Op Ex budget to ensure effective execution of tactics are aligned with brand plan.
- Collaborate with training team(s) to develop training and support MAx team on training, BMS tools and resources, market intel, policy landscape, etc., to ensure team is equipped to engage key customers on access topics.
Qualifications
- BA/BS degree or equivalent. MBA and/or PharmD preferred.
- 4 to 7 years of relevant marketing / brand management experience, customer-facing role in Market Access or relevant market access functional experience (e.g., Pricing & Contracting, Reimbursement, Policy).
- Experience working in psychiatry or other serious mental illness categories a plus.
- Working knowledge of US government payor space required.
- Exceptional interpersonal and communication skills to effectively and efficiently drive performance within a matrix organization, and form strong, productive partnerships.
- Demonstrated ability to work across boundaries and partner with various stakeholders to build consensus and achieve results.
- Experience and knowledge of promotional regulatory processes.
- Proven ability to adapt to new processes and adopt new capabilities (e.g., agile ways of working, modular content creation).
- Demonstrated ability to drive execution of key initiatives and meet all deadlines.
Requirements
- BA/BS degree or equivalent
- 4 to 7 years of relevant marketing / brand management experience, customer-facing role in Market Access or relevant market access functional experience
- Working knowledge of US government payor space required
- Exceptional interpersonal and communication skills
- Demonstrated ability to work across boundaries and partner with various stakeholders to build consensus and achieve results
- Experience and knowledge of promotional regulatory processes
- Proven ability to adapt to new processes and adopt new capabilities
- Demonstrated ability to drive execution of key initiatives and meet all deadlines
Benefits
- Wellbeing Support
- Retirement Benefits
- Financial Protection Benefits
- Medical, Dental & Vision
- Life & Disability Insurance
- Flexible Time Off
- 11 Paid Company Holidays
- Paid Sick Leave
- Paid Volunteer Days
- Summer Hours Flexibility
- Leaves of Absence
- Global Shutdown
- Discretionary Cash Incentives
- Stock Opportunities
Company overview
Bristol Myers Squibb is a global biopharmaceutical company dedicated to discovering, developing, and delivering innovative medicines that help patients prevail over serious diseases. Founded in 1887 and headquartered in Princeton, New Jersey, the company operates with a unique BioPharma strategy that combines the reach and resources of a major pharmaceutical company with the entrepreneurial spirit and agility of a biotech firm. BMS focuses on transformative therapies in key therapeutic areas including oncology, hematology, immunology, cardiovascular disease, and fibrosis. The company has built a sustainable pipeline of potential therapies and leverages translational medicine and data analytics to deliver the right medicine to the right patient at the right time. With over 10,000 employees worldwide, Bristol Myers Squibb maintains a strong commitment to scientific excellence, patient-centric innovation, and global health equity through its foundation. The company's portfolio includes groundbreaking treatments such as Opdivo (nivolumab) for cancer, Eliquis (apixaban) for cardiovascular conditions, and Orencia (abatacept) for autoimmune diseases, among others.