Associate Director US Oncology Marketing HCP Strategy Advanced Renal Cell Carcinoma

Primary Responsibilities

HCP and Brand Strategy Leadership

• Lead development and evolution of the U.S. HCP strategy for AdvRCC, ensuring alignment with brand, portfolio, and enterprise priorities.
• Define customer objectives, strategic imperatives, positioning, messaging priorities, and integrated engagement strategies.
• Translate clinical, customer, market, and performance insights into clear strategic choices and actionable commercial plans.
• Anticipate shifts in the treatment landscape and proactively evolve strategy.
• Provide strategic direction to cross-functional and agency partners.

AdvRCC Portfolio and Alliance Collaboration

• Partner closely with the alliance team and stakeholders to align HCP strategy, customer engagement, and execution.
• Identify portfolio opportunities, strategic interdependencies, and potential trade-offs.
• Build durable partnerships through transparent communication and thoughtful negotiation.
• Ensure coherent portfolio narratives and coordinated execution across channels.

Market Research, Segmentation, and Competitive Strategy

• Lead market research to uncover HCP needs, prescribing drivers, barriers, and emerging opportunities.
• Lead development, refinement, and application of customer segmentation.
• Assess market dynamics, treatment patterns, customer behavior, and competitive activity.
• Build and maintain a forward-looking view of the market landscape.
• Convert research and analytics into clear implications and strategic recommendations.

Omnichannel and Digital Marketing Leadership

• Partner with digital, media, analytics, and customer experience teams to design connected journeys.
• Champion test-and-learn approaches to optimize content, channel mix, sequencing, and investment decisions.
• Ensure HCP experiences are customer-centered and executed with operational and compliance excellence.

Business Management, Measurement, and Optimization

• Define key performance indicators and measurement plans.
• Partner with analytics and finance to monitor performance and recommend actions.
• Lead annual and long-range planning inputs for the AdvRCC HCP business.
• Manage marketing investments by making disciplined trade-offs.
• Ensure promotional activities meet applicable legal, regulatory, and compliance requirements.

Required Qualifications

• Bachelor's degree required; MBA or advanced degree preferred.
• 5+ years of progressive experience in pharmaceutical, biotechnology, healthcare, or a related industry.
• Demonstrated experience in HCP marketing, brand strategy, market development, digital marketing, customer engagement, or related commercial roles.
• Proven ability to translate market research, customer insights, segmentation, competitive intelligence, and analytics into actionable strategies.
• Demonstrated success leading complex cross-functional work and influencing senior stakeholders in a matrixed environment.
• Exceptional strategic thinking, planning, communication, collaboration, negotiation, marketing, and business acumen.
• Strong executive communication and presentation skills.

Preferred Qualifications

• Oncology experience; renal cell carcinoma or genitourinary oncology experience preferred.
• Experience supporting an in-market brand, indication expansion, launch preparation, or lifecycle strategy.
• Experience working within an alliance or co-commercialization model.
• Experience leading HCP segmentation, market research, competitive analysis, and omnichannel strategy.
• Understanding of oncology customer dynamics, treatment decision-making, and the evolving AdvRCC landscape.