Associate Director US Oncology Marketing, Patient Engagement Strategy - Individualized Neoantigen therapy

Reporting to the Director Patient Strategy, the Associate Director, US Oncology Marketing, Patient Engagement Strategy will develop and drive patient and caregiver engagement, transparency and shared decision making across the patient journey from consideration to conversion. This role will optimize patient support program (PSP) transitions, amplify the authentic voice of the patient, drive adherence strategy while also preparing early patient journey and insights for future pipeline indications.

Key Responsibilities

• Adherence Strategy: Design, launch, and optimize cross-functional adherence and persistency strategy, and ensure alignment across customer segments and partners as an overall champion for adherence.
• Develop customer-centric strategies to help transform the patient experience and drive adherence by optimizing the customer experience framework offerings, address treatment drop-off, and proactively manage treatment expectations.
• In-Office Strategy: Deliver strategies to help drive patients from consideration to conversion in office including shared decision-making frameworks, point of care educational ecosystem, and HCP to Patient engagement support.
• Alignment and Coordination with Patient Support Strategy: Ensure seamless transition to enrollment into PSP. Support team with insights and educational design to incorporate into PSP building confidence from treatment start to treatment completion.
• Web Strategy: Orchestrate the branded web ecosystem strategy, patient touchpoints, and patient-first digital engagement strategies. Lead the vision to develop an intuitive, empathetic, and health-literate digital consumer ecosystem incorporating behavioral insights to ensure patients, their families, and caregivers receive timely, compassionate, and actionable guidance at every phase of their treatment journey.
• Patient Ambassador Strategy: Define and shape how patients experience and engage with our brand ensuring authentic patient voices educate others.
• Patient Advocacy & Medical Patient Engagement Liaison: incorporate insights (where permissible) to inform commercial messaging, campaign relevance, and resource design. Monitor emerging trends, unmet needs, and advocacy landscape dynamics within melanoma.
• Global Communications Liaison & Social Listening: Partner with Global Communications lead to align brand strategy and initiatives to media opportunities and milestones. Lead consumer brand social listening streams to monitor patient sentiment, emotional burdens, and unmet community needs.
• Future Indications: Partner with global team to map patient journey, identify unmet needs, and shape launch readiness frameworks for forthcoming pipeline indications.

Required Experience

• 5+ Consumer/Patient marketing, patient engagement within pharmaceutical, biotechnology, or Agency experience
• Proven track record in developing and executing consumer campaigns, digital and social strategies, DTC channels, omnichannel patient experiences
• A growth mindset, strong collaboration, and business agility
• Strong leadership, problem solving, teamwork, analytical, written/verbal communication and presentation skills
• Ability to influence without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams
• Ability to plan, prioritize, execute, anticipate challenges
• Strong measurement and ROI framework experience; data-driven optimization
• Demonstrated cross-functional leadership and senior-stakeholder influence in a matrixed organization
• High Legal/Compliance IQ; experience operating within regulatory constraints
• Patient-Centric Mindset: Deep empathy and commitment to enhancing patient and caregiver experiences throughout difficult diagnostic and treatment journeys

Preferred Skills

Experience in the commercialization of complex therapies, including high-touch specialty products (e.g., bispecific antibodies, cell and gene therapies, radioligand therapies) is strongly preferred.

Education

Bachelor's degree (BA/BS) required. MBA required. Advanced degree (MBA) preferred.

Position Location

Upper Gwynedd, PA (preferred) OR Remote