Associate Director, US Patient Marketing

Responsibilities and Duties

• Partner with the Director, US Patient Marketing to develop and execute the integrated US patient and caregiver marketing strategy in alignment with brand and portfolio objectives
• Support the development and execution of initiatives that address barriers across the patient journey, including disease recognition, education, treatment consideration and initiation, and long-term treatment engagement
• Participate in driving high-priority patient marketing workstreams from strategic planning through implementation, optimization, and pull-through
• Proactively identify unmet patient and caregiver needs, emerging opportunities, risks, and gaps; recommend practical solutions and drive aligned action without waiting for detailed direction
• Translate qualitative and quantitative insights into clear implications, strategic recommendations, audience priorities, messaging, channel plans, and actionable tactics
• Partner closely with Patient Services to align education, onboarding, support, and ongoing engagement initiatives and help create a connected patient experience
• Collaborate with cross-functional partners, including HCP Marketing, Patient Services, Patient Advocacy, Medical Affairs, Analytics, Legal, Regulatory, and Compliance
• Lead agency and vendor partners with clear strategic direction, constructive feedback, strong accountability, and disciplined management of scope, timelines, quality, and budget
• Lead materials through legal, medical, and regulatory review, anticipating potential issues and enabling efficient, compliant approvals
• Manage patient marketing budgets, forecasts, purchase orders, and accruals with accuracy and sound stewardship
• Contribute to a high-performing, collaborative culture by sharing insights, raising the bar on work quality, and stepping in where needed to move the business forward

Qualifications and Skills

• Bachelor's degree required; advanced degree preferred
• 8+ years of relevant experience across any combination of pharmaceutical, biotechnology, healthcare, consumer, or patient-focused marketing with at least 5 years in the biotech/pharma industry preferred
• Rare disease experience and supporting launches are a plus
• Experience and engagement in complex initiatives from insight and concept through execution and optimization
• Experience leading agencies and vendors and managing budgets, timelines, and multiple concurrent priorities
• Effective time management and organizational skills, able to balance multiple priorities and work in a fast-paced and dynamic environment
• Strong sense of curiosity and learning agility, highly proactive and inclined to be a self-starter who is able to identify areas of opportunity to make an impact
• Demonstrated ability to collaborate with and influence cross-functional stakeholders and eager to seek out and respond to feedback
• Ability to travel up to 15% of the time for meetings and events, based on business needs