Associate Director US Respiratory Marketing - Consumer
MSD
Summary
The Associate Director, U.S. Respiratory Marketing is responsible for leading the development and execution of integrated consumer marketing strategies focused on patient acquisition - driving awareness, patient engagement, and the ask for our respiratory product. This role serves as a key strategic partner on the brand team and collaborates closely with consumer media, market research, patient support, CRT, and agency partners to deliver customer-centered experiences in the patient acquisition space.
Job description
Key Responsibilities
- Lead the development and execution of consumer marketing strategies that support respiratory product growth objectives, including disease awareness, brand differentiation, and patient ask.
- Translate consumer insights, market research, customer feedback, and business performance data into actionable marketing strategies and recommendations.
- Implement audience segmentation and messaging development to ensure marketing activities are aligned with the needs of target patient populations.
- Partner with media, analytics, and agency teams to develop integrated omnichannel engagement plans across television, digital, social, search, point-of-care, website, and emerging channels.
- Partner with Content Development Lead to develop key consumer-facing initiatives including website enhancements, media drivers, and educational resources.
- Collaborate with CAT and agile team on concept development, testing, and measurement of DTC campaigns and acquisition programs.
- Serve as day-to-day contact with creative agency of record to ensure strategic alignment on DTC, effective resource utilization, and delivery of high-quality marketing programs on time and within budget.
- Develop deep expertise in the COPD marketplace, competitive landscape, patient needs, and healthcare environment to identify opportunities that accelerate brand growth.
- Ensure all activities are conducted in compliance with applicable laws, regulations, company policies, and Medical-Legal-Regulatory review processes.
Education Requirement
Bachelor's degree or equivalent (BA/BS) required.
Required Experience & Skills
- Minimum of 5 years combined experience in healthcare, pharmaceutical industry including sales, marketing, market research, or sales/marketing support or other relevant role.
- 10-20% travel.
Preferred Experience & Skills
- Strong strategic thinking skills, innovative mindset, and results-orientation.
- Prior experience in Promotion or Brand/Marketing Management; Segment or Customer Facing Role; Strategy Realization; Market Access; Contracting/Payer Marketing; or Global Marketing.
- Ability to work successfully with cross-functional teams and influence others effectively in a fast-paced, ambiguous environment.
- Knowledge of the healthcare environment including current trends in healthcare and managed care.
- Understanding of commercial and regulatory requirements within the pharmaceutical industry.
- Knowledge of Company's internal structure, policies, operations, and approval processes.
- Demonstrated project management, problem solving and analytical skills.
- Strong business acumen and critical thinking skills.
- Demonstrated external mindset - understanding of digital/technological trends, focused on consumer/patient, and customer oriented.
- Ability to prioritize and align work with organization priorities and collaborate across team lines internally and externally.
- Strong collaboration/relationship building skills, teamwork, and written/verbal communication skills.
- Adaptability and resourcefulness.
Requirements
- Bachelor's degree or equivalent (BA/BS) required
- Minimum of 5 years combined experience in healthcare or pharmaceutical industry including sales, marketing, market research, or sales/marketing support or other relevant role
- 10-20% travel
- Strong strategic thinking skills, innovative mindset, and results-orientation
- Ability to work successfully with cross-functional teams and influence others effectively
- Knowledge of the healthcare environment including current trends and managed care
- Understanding of commercial and regulatory requirements within the pharmaceutical industry
- Demonstrated project management, problem solving and analytical skills
- Strong business acumen and critical thinking skills
- Demonstrated external mindset focused on consumer/patient and customer oriented
- Strong collaboration/relationship building skills, teamwork, and written/verbal communication skills
- Adaptability and resourcefulness
Benefits
- Medical, Dental & Vision
- Retirement Benefits
- 401(k)
- Paid Holidays
- Vacation
- Compassionate & Sick Days
- Annual Bonus
- Long-Term Incentive
Company overview
MSD, known as Merck Sharp & Dohme outside the United States and Canada, is a global research-intensive biopharmaceutical company headquartered in Rahway, New Jersey. Founded in 1891, the company has established itself as one of the world's leading pharmaceutical corporations with a rich history spanning over 130 years. MSD operates as the international division of Merck & Co., Inc., focusing on the discovery, development, manufacturing, and marketing of innovative medicines, vaccines, biologic therapies, and animal health products. The company's extensive portfolio includes groundbreaking treatments in oncology, infectious diseases, cardiology, diabetes, and vaccines, with notable products such as Keytruda (pembrolizumab) for cancer immunotherapy, Gardasil for HPV prevention, and Januvia for diabetes management. MSD maintains a strong commitment to research and development, investing significantly in scientific innovation to address unmet medical needs worldwide. With approximately 75,000 employees globally, the company operates through four main segments: pharmaceuticals, animal health, healthcare services, and strategic alliances. MSD's mission centers on using leading-edge science to save and improve lives around the world, guided by the principle that medicine is for people, not profits.