Associate Field Marketing Manager - CPT
Abbott
Summary
Abbott Neuromodulation is seeking a customer-focused, collaborative Associate Field Marketing Manager to support the U.S. Chronic Pain Therapies business. This role serves as a key link between the field sales organization and the marketing team, helping drive customer engagement, therapy awareness, and commercial growth. This is a remote-based role.
Job description
What You'll Work On
Strategic & Field Marketing Leadership
- Develop and execute strategic marketing plans that drive revenue growth, market expansion, and therapy adoption.
- Serve as the voice of the field, providing customer, market, and competitive insights to shape marketing strategies and product launches.
- Lead targeted campaigns and ensure consistent therapy messaging and product positioning.
- Partner cross-functionally to support commercial growth initiatives and launch execution.
Therapy Awareness & Healthcare Provider Engagement
- Lead patient and provider education initiatives focused on Spinal Cord Stimulation (SCS) and Dorsal Root Ganglion (DRG) therapies through webinars, advocacy partnerships, and educational programs.
- Build relationships with key opinion leaders (KOLs), strategic accounts, and healthcare stakeholders to advance therapy awareness and adoption.
- Support speaker programs, customer events, case reviews, and regional marketing activities in partnership with sales leadership.
- Participate in regional and national sales and marketing meetings.
Sales Enablement & Commercial Excellence
- Equip sales teams with tools, resources, and training to effectively communicate therapy value and support customer engagement.
- Partner with Training & Education to strengthen commercial competencies and professional development.
- Support commercial platforms, National Sales Meeting initiatives, conferences, and customer engagement programs.
Program Execution & Business Insights
- Lead the planning, execution, measurement, and optimization of regional marketing programs and patient activation initiatives.
- Manage physician, patient, referral, and advocacy programs that increase awareness, education, and therapy adoption.
- Analyze sales, customer, and market data using tools such as Salesforce and Power BI to identify growth opportunities and improve commercial performance.
- Translate insights into actionable recommendations and continuously improve targeting, reporting, and commercial processes.
Customer Engagement & Cross-Functional Collaboration
- Gather customer and market insights through field engagement, research, and industry events to inform strategy and share competitive intelligence.
- Collaborate with Marketing, Professional Education, HE&R, Regulatory, Clinical, Product Marketing, and Sales teams to deliver impactful customer-facing programs and content.
- Ensure all activities comply with Abbott policies and applicable regulatory requirements.
- Maintain expertise in chronic pain therapies, reimbursement, and neuromodulation trends.
- Travel domestically up to 50%.
Requirements
- Bachelor's degree in Business, Marketing, Healthcare Administration, Life Sciences, Engineering, Neuroscience, or a related field.
- Four or more years of experience in healthcare, life sciences, medical technology, or a related industry.
- Experience in sales, marketing, clinical support, training, market development, or other customer-facing commercial roles, preferably in chronic pain neuromodulation.
- Knowledge of SCS and other chronic pain therapies.
- Experience supporting medical devices or healthcare technologies.
- Strong project management, communication, and cross-functional collaboration skills.
- Proficiency with Salesforce, Power BI, Excel, PowerPoint, AcuityMD, or similar business tools.
- Self-motivated, customer-focused, and able to manage multiple priorities in a matrixed environment.
Benefits
- Medical coverage
- Retirement savings plan
- Tuition reimbursement
- Student debt program
- Education benefit
Company overview
Abbott Laboratories is a global healthcare leader with a 135-year legacy of innovation, dedicated to helping people live healthier, fuller lives through life-changing technologies and products. Headquartered in Abbott Park, Illinois, the company operates in more than 160 countries with a workforce of approximately 114,000 professionals. Abbott's diversified portfolio spans four core business segments: medical devices, diagnostics, nutrition products, and branded generic pharmaceuticals. The company is particularly renowned for its groundbreaking medical devices including cardiovascular technologies, diabetes management systems like the FreeStyle Libre continuous glucose monitor, neuromodulation devices for chronic pain, and the AVEIR DR dual chamber leadless pacemaker system. In diagnostics, Abbott has been instrumental in developing critical tests, including the first licensed HIV test in 1985 that helped secure blood supply safety. The company's nutrition division produces leading infant formulas like Similac, while its pharmaceutical business provides quality branded generic medicines. Abbott consistently ranks among Fortune's Most Admired Companies and maintains a strong commitment to sustainability and corporate responsibility, making it a trusted partner in advancing global healthcare.