Associate Manager, Digital Marketing and Platforms
Werfen
Summary
The Associate Manager, Digital Marketing and Platforms plays a pivotal role in advancing Werfen's global digital strategy for Hemostasis and Acute Care Diagnostics. This individual will drive impactful digital experiences through innovative campaigns, marketing technologies, and data-driven insights that strengthen customer engagement and support business growth worldwide. Working across a global network of marketing, commercial, and functional teams, this role serves as a champion for digital excellence, connecting strategy, content, platforms, and analytics to deliver meaningful customer experiences and measurable results.
Job description
Job Summary
The Associate Manager, Digital Marketing and Platforms plays a pivotal role in advancing Werfen's global digital strategy for Hemostasis and Acute Care Diagnostics. This individual will drive impactful digital experiences through innovative campaigns, marketing technologies, and data-driven insights that strengthen customer engagement and support business growth worldwide. Working across a global network of marketing, commercial, and functional teams, this role serves as a champion for digital excellence, connecting strategy, content, platforms, and analytics to deliver meaningful customer experiences and measurable results.
Key Accountabilities
- Manage and optimize Werfen's digital platforms, including the website, HubSpot, Highspot, and Salesforce.
- Drive platform adoption, usability, and best practices across global and regional teams.
- Support continuous improvement of the digital ecosystem to enhance customer experience and operational efficiency.
- Execute and optimize integrated digital marketing campaigns that drive awareness, engagement, and lead generation.
- Lead digital promotion for trade shows, webinars, product launches, and other strategic marketing initiatives.
- Manage campaign tactics including landing pages, email marketing, social media, paid media, and marketing automation.
- Analyze digital and campaign performance data to identify trends, opportunities, and actionable insights.
- Establish and promote a test-and-learn approach to optimize engagement and conversion.
- Track key performance indicators across digital platforms and channels.
- Collaborate with Worldwide Marketing, Marketing Communications, Regional Marketing, and business stakeholders to align digital initiatives.
- Ensure consistent brand messaging, content standards, and digital best practices globally.
- Maintain governance and compliance standards across digital platforms and content.
- Manage relationships with external agencies and digital partners to ensure quality execution and project delivery.
- Support budget management and optimize digital investments to maximize business impact.
- Drive efficient, scalable execution of digital initiatives and programs.
- Other duties as assigned.
Minimum Knowledge & Experience
- Bachelor's degree in marketing, communications, digital marketing, or a related field preferred.
- 5-7 years of experience in digital marketing, digital communications, or marketing technology.
- Experience with platforms such as Salesforce, Drupal, HubSpot, Highspot, or similar technologies.
- Healthcare, life sciences, or medical diagnostics experience preferred.
- Management has the discretion of substituting relevant work experience for a degree and/or making exceptions to the years of experience requirement.
Skills & Capabilities
- Strong digital marketing and campaign management expertise.
- Experience with marketing automation, CRM, and content management platforms.
- Strong analytical, project management, and organizational skills.
- Ability to collaborate across a global organization and influence stakeholders.
- Experience managing agencies, vendors, and budgets.
Travel Requirements
No more than 10% of the time.
Requirements
- Bachelor's degree in marketing, communications, digital marketing, or a related field preferred
- 5-7 years of experience in digital marketing, digital communications, or marketing technology
- Experience with platforms such as Salesforce, Drupal, HubSpot, Highspot, or similar technologies
- Healthcare, life sciences, or medical diagnostics experience preferred
- Strong digital marketing and campaign management expertise
- Experience with marketing automation, CRM, and content management platforms
- Strong analytical, project management, and organizational skills
- Ability to collaborate across a global organization and influence stakeholders
- Experience managing agencies, vendors, and budgets
Benefits
- Medical, Dental & Vision
- 401(k) Matching
- Paid Vacation
- Sick Leave
- Performance-Based Bonus
Company overview
Werfen is a global leader in specialized diagnostics, founded in 1966 in Barcelona, Spain as a family-owned innovative company. The organization has established itself as a worldwide authority in five key clinical areas: Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant diagnostics. With headquarters in Barcelona and technology centers strategically located in the United States and Europe, Werfen operates directly in 30 countries and serves more than 100 territories through distributors. The company achieved remarkable financial performance with worldwide sales exceeding €2.2 billion in 2024, supported by a workforce of over 7,000 employees globally. Werfen's comprehensive portfolio includes advanced diagnostic systems, reagents, laboratory automation solutions, and point-of-care testing platforms that enable healthcare providers to deliver precise and timely patient care. Their innovative technologies span from blood gas analyzers with hemolysis detection capabilities to automated immunoassay systems and specialized diagnostic assays. As a vertically integrated diagnostics company, Werfen maintains complete control over research, development, manufacturing, and distribution, ensuring quality and reliability across their product lines while continuously advancing diagnostic science to address critical healthcare challenges worldwide.