Associate Manager, Media Strategy

Your Tasks and Responsibilities

The Associate Manager, Media Strategy will support the strategy and activation of holistic media plans across a portfolio of Bayer Consumer Health (BCH) brands.

• Work closely with the Media Managers to develop media strategies/plans to deliver on brand marketing goals.
• Support the monthly budget management and tracking process and manage the campaign launches across channels.
• Support the development and tracking of creative across brands.
• Review media performance and make recommendations on optimizations to the plans.
• Develop and implement digital marketing strategies to promote the organization's products and services through online channels.
• Manage the execution of digital marketing programs, analyzing their effectiveness to optimize performance.
• Establish and maintain relationships with search engines and portal sites to align with digital goals.
• Track website usage trends, including visitor quality and advertising campaign impact.
• Create and maintain engaging website graphic designs and layouts that reflect the organization's brand identity.
• May oversee social media marketing and online community management to enhance customer engagement.
• Contribute to the development of best in class holistic integrated media plans to meet brand objectives.
• Partner with the Digital Platforms team to plan and optimize media performance and user experience.
• Manage media budget summaries and monthly budget actualizations.
• Partner with creative agencies and internal team to manage creative asset delivery/tracking.
• Support execution of in-house digital media model.
• Increase performance of media channels as measured through DPC and/or ROI.

Who You Are

Bayer seeks an incumbent who possesses the following:

Required Qualifications

• BA/BS degree required
• Understanding of Search, Social, and Programmatic media
• Proven ability to develop operational plans to support enterprise and brand level strategy development
• Strong verbal and written communication and the ability to communicate complex ideas in a simple effective manner
• Strong knowledge of digital strategy development, digital strategies, channels and measurement/analytics

Preferred Qualifications

• Experience in healthcare marketing preferred
• Agency/Marketing/IT background preferred
• 6 years in Marketing activation (Digital Marketing, Media, Advertising) preferably in consumer packaged goods