Associate Patient & Advanced Practice Provider (APP) Marketing Director
Exelixis
Summary
The Associate Patient & Advanced Practice Provider (APP) Marketing Director will be responsible for the development and execution of the strategic and tactical activities associated with Patient, Advanced Practice Providers, and Nurse audiences across the TKI franchise while ensuring alignment with the overall brand and indication-specific strategies.
Job description
Summary/Job Purpose
The Associate Patient & Advanced Practice Provider (APP) Marketing Director will be responsible for the development and execution of the strategic and tactical activities associated with Patient, Advanced Practice Providers, and Nurse audiences across the TKI franchise while ensuring alignment with the overall brand and indication-specific strategies.
Essential Duties/Responsibilities
- Lead patient, advanced practice provider, and nurse marketing initiatives.
- Drive coordination & alignment by engaging Exelixis cross-functional partners including Key Customer Strategy, Market Planning, Market Access, Sales, Sales Training, and Corporate Communications.
- Assumes a high level of coordination with GU and GI marketing teams.
- Liaise with Exelixis Public Relations to provide input and support to patient organizations as appropriate.
- Manage project timelines and ensure timely execution of programs and tactics.
- Lead projects to gain approval through the Review of Advertising, Marketing, and Promotion (RAMP) review process.
- Oversee production and distribution of materials and implementation of programs.
- Work closely with Sales Training to develop and deliver any necessary training needed to support Patient, APP, and nurse strategies and resource rollout.
- Manage APP and patient agencies, budget forecast, and spend to ensure resources are used appropriately and according to plan.
- Manage the execution of the APP/Nurse conference and product theater plan
- Performs other duties as assigned
- Complies with all policies and standards
Supervisory Responsibilities
No supervisory responsibilities.
Education/Experience/Knowledge/Skills & Abilities
Education
- BS/BA degree in a related discipline and at least 11 years of related experience; or
- Master’s degree in related discipline and 9 years of related experience; or
- Equivalent combination of education and experience.
Experience
- Experience in Pharmaceutical marketing.
- Patient marketing, advocacy relations, public relations, digital marketing, and sales experiences are a plus.
- Oncology experience is strongly preferred.
Knowledge, Skills and Abilities
Required:
- Ability to develop sound strategic and tactical concepts and clearly articulate these to brand and cross-functional team members.
- Strong project management and agency management skills.
- Ability to form collaborative working relationships.
- Understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes.
- Effective presentation and written communication skills.
Travel Requirements
40% This position requires up to 40% of travel time.
Requirements
- BS/BA degree in a related discipline and at least 11 years of related experience; or Master’s degree in related discipline and 9 years of related experience; or Equivalent combination of education and experience.
- Experience in Pharmaceutical marketing.
- Ability to develop sound strategic and tactical concepts and clearly articulate these to brand and cross-functional team members.
- Strong project management and agency management skills.
- Ability to form collaborative working relationships.
- Understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes.
- Effective presentation and written communication skills.
Benefits
- 401(k) Matching
- Medical, Dental & Vision
- Life & Disability Insurance
- Flexible Spending Accounts
- Discretionary Annual Bonus
- Company Stock Purchase
- Long-Term Incentives
- 15 Vacation Days
- 17 Paid Holidays
- Up to 10 Sick Days
Company overview
Exelixis, Inc. is an oncology-focused biotechnology company headquartered in Alameda, California, that specializes in the discovery, development, and commercialization of innovative cancer treatments. Founded in 1994, the company has evolved into a multi-platform cancer organization with a proven track record in the challenging biotech sector. Exelixis is best known for its flagship molecule cabozantinib, an inhibitor of multiple tyrosine kinases including MET, AXL, VEGF receptors, and RET, which has led to several approved drugs for difficult-to-treat cancers. The company's portfolio includes four approved drugs, with two derived from cabozantinib, and it maintains a robust pipeline of next-generation cancer treatments. With approximately 1,500 employees across five continents, Exelixis operates as a publicly traded company (NASDAQ: EXEL) and has established strategic alliances with major pharmaceutical and biotechnology partners. The company's mission centers on transforming science into new treatments that give cancer patients and their families hope for the future, with every employee united in this ambitious cause.