Associate Product Manager, Imaging

Essential Duties and Responsibilities

• Participates in overall marketing, product strategy, research and development requirements, development, and manufacturing coordination for new and emerging Nano Imaging and Instrumentation products.
• Works on technical product development, estimates of potential profits, and release to production.
• Assists in the management of day-to-day progress and maintenance of Nano Imaging and Instrumentation products.
• Provides technical expertise and training to other departments in support of Nano Imaging and Instrumentation product development.
• Works with Product Team to develop marketing analysis to determine Nano Imaging and Instrumentation product definitions.
• Collaborates with a wide variety of functional areas such as sales, engineering, marketing, manufacturing, and operations to develop and provide product definitions responsive to customer needs and market opportunities.
• Develops and maintains a prioritized list of customer and market requirements for Nano Imaging and Instrumentation products.
• Works with Imaging Product Management Team to coordinate and develop marketing, sales, engineering, and financial plans for product line.
• Provides financial and technical justification for Nano Imaging and Instrumentation product selection and definition.
• Works with Imaging Product Management Team to establish product development objectives and schedules for all phases of product development and introduction to market.
• Conducts market research and identifies and tracks market trends for Nano Imaging opportunities in arthroscopy, endoscopy, cardio-thoracic, ENT, and OB-GYN.
• Produces competitive analysis materials comparing Nano Imaging and Instrumentation products with its key competitors.
• Identifies partnering opportunities for complementary third-party products to broaden company's Nano Imaging and Instrumentation product line.
• Participates in key sales situations for the Nano Imaging and Instrumentation products.
• Maintains communications and contacts to collect and analyze technical, financial, schedule, and sales information for Nano Imaging and Instrumentation product line.
• Identifies market potential, establishes pricing and market strategies, estimates potential sales, introduces market, distribution/channel issues, and manages mature product through phase-out.
• Works with Nano Imaging PM Team to define promotional activities, publicizing the product through the press, sales force, and alternate distribution channels.
• Provides expertise in particular Nano Imaging and Instrumentation and develops strategies and applicable portions of the company business plan.
• Plans, organizes, and coordinates Nano Imaging and Instrumentation portfolio to ensure accomplishment of financial/budgetary goals and optimum allocation of resources.
• Coordinates details of the Nano Imaging and Instrumentation portfolio within the organization with a wide range of functions and individuals.
• Works with Imaging Product Management Team to coordinate product introductions and market exploitation with marketing and sales organizations to ensure maximum penetration of market segment.
• Provides continuing product surveillance and management of established Nano Imaging and Instrumentation products to obtain financial objectives.
• Supports offsite surgical cases and provides field team support.
• Travel will be required 25% of the time.
• In-office, Naples FL-based position; not remote.

Education and Experience

• Bachelor’s degree required; preferably in business, marketing, engineering or clinical.
• Master’s degree preferred.
• 1 year of medical device sales and/or product management and/or clinical experience is required.
• Experience with medical imaging (endoscopy/arthroscopy) equipment preferred.
• Excellent Public speaking and presentation skills are required.

Knowledge and Skill Requirements/Specialized Courses and/or Training

• Knowledge of surgical orthopedics and/or arthroscopy.
• Skilled in working with different functions and effectively coordinates their activities to achieve desired results.
• Highly organized, dependable, detail oriented.
• Excellent time management and communication skills.
• Excellent listening skills, including the ability to identify and isolate customers’ concerns or objections, in addition to excellent written and oral communication skills.
• Ability to work with cadaver specimens and ability to speak in front of large groups.