Associate Product Manager
Werfen
Summary
Supports the Product Manager or the Marketing Director in the definition and implementation of market requirements for new products, and the product management of Transplant business unit products. Prepares marketing support program for a specific product, product line, or product area. Coordinates implementation with technical services and field sales organization. Provides marketing assistance to field personnel and customers.
Job description
Job Summary
Supports the Product Manager or the Marketing Director in the definition and implementation of market requirements for new products, and the product management of Transplant business unit products. Prepares marketing support program for a specific product, product line, or product area. Coordinates implementation with technical services and field sales organization. Provides marketing assistance to field personnel and customers.
Key Accountabilities
- Act as the marketing interface with R&D, Operations and QA/RA, ensuring cross collaboration, coordination, and alignment
- Prepares and coordinates marketing support programs. Contribute to planning and creation of advertising and promotional materials. Write technical bulletins and newsletters.
- Keeps informed about developments in medical instrumentation/diagnostic industry as they apply to the company's future marketing plans.
- Provides sales technical training for commercial team. Works with field commercial team to develop training requirements and sales tools required to introduce new products and sales campaigns for all or part of product line. Creates and delivers presentations to customers.
- Understands all maintenance, performance and advantages of Transplant products. Understands technical aspects of Transplant and competitive products.
- Monitors field test and marketing introduction programs.
- Maintains regular communications with technical services on problems with instruments and reagents within the product line.
- Performs other duties and responsibilities as assigned
Networking/Key Relationships
- Maintains strong working relationships with the R&D, Operations, QA/RA, Technical Support, Supply Chain, L&D, and regional commercial teams
Minimum Knowledge & Experience required for the position
- Bachelor's Degree in biological science, business administration, marketing discipline or equivalent
- Minimum of one year prior experience in one of the following positions in the healthcare industry, preferably the IVD section: R&D, marketing product specialist, sales, medical technologist in clinical laboratories
- Functional knowledge in Life Sciences: Medical Technology, Biology, Biotechnology, Chemistry
- Strong analytical, communication, and leadership skills
- Excellent verbal and written communication skills
- Exhibits a disciplined approach to work ensuring thoroughness, consistency, validation, and accuracy in all tasks and work product
Skills & Capabilities
- Strong interpersonal, organizational, and communication skills
- Self-starter, ability to lead and coordinate amongst cross-functional teams
- Proactive problem-solving and strategic thinking
- Continuous learning and development mindset
- Foster a positive and inclusive work environment
Travel requirements: 35% travel both domestic and international, must have and maintain a valid passport.
Requirements
- Bachelor's Degree in biological science, business administration, marketing discipline or equivalent
- Minimum of one year prior experience in the healthcare industry, preferably the IVD section: R&D, marketing product specialist, sales, medical technologist in clinical laboratories
- Functional knowledge in Life Sciences: Medical Technology, Biology, Biotechnology, Chemistry
- Strong analytical, communication, and leadership skills
- Excellent verbal and written communication skills
- Exhibits a disciplined approach to work ensuring thoroughness, consistency, validation, and accuracy in all tasks and work product
- Strong interpersonal, organizational, and communication skills
- Self-starter, ability to lead and coordinate amongst cross-functional teams
- Proactive problem-solving and strategic thinking
- Continuous learning and development mindset
- Foster a positive and inclusive work environment
- 35% travel both domestic and international, must have and maintain a valid passport
Company overview
Werfen is a global leader in specialized diagnostics, founded in 1966 in Barcelona, Spain as a family-owned innovative company. The organization has established itself as a worldwide authority in five key clinical areas: Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant diagnostics. With headquarters in Barcelona and technology centers strategically located in the United States and Europe, Werfen operates directly in 30 countries and serves more than 100 territories through distributors. The company achieved remarkable financial performance with worldwide sales exceeding €2.2 billion in 2024, supported by a workforce of over 7,000 employees globally. Werfen's comprehensive portfolio includes advanced diagnostic systems, reagents, laboratory automation solutions, and point-of-care testing platforms that enable healthcare providers to deliver precise and timely patient care. Their innovative technologies span from blood gas analyzers with hemolysis detection capabilities to automated immunoassay systems and specialized diagnostic assays. As a vertically integrated diagnostics company, Werfen maintains complete control over research, development, manufacturing, and distribution, ensuring quality and reliability across their product lines while continuously advancing diagnostic science to address critical healthcare challenges worldwide.