Associate Product Marketing Manager
Ora
Summary
Based in Austin, as an Associate Product Marketing Manager on the Americas Product team, you will help shape how our products are positioned, launched, and adopted across North and Latin America. You will translate product capabilities into clear customer value, partner closely with Product, Sales, Marketing, and Client Solutions, and bring market insights back into the roadmap. This role is ideal for a product marketer who enjoys combining strategic thinking with hands-on execution across messaging, enablement, and go-to-market programs.
Job description
Key Responsibilities
- Own and evolve core product messaging for the Americas, including value propositions, differentiators, personas, and use cases
- Support go-to-market planning and execution for feature releases and product launches, including timelines, product briefs, and cross-functional coordination
- Create and maintain sales enablement assets (e.g., pitch decks, one-pagers, battlecards, FAQs, demo narratives, collateral) and ensure field teams can use them effectively
- Develop and own narrative creation to support Marketing on customer-facing content that supports the full funnel
- Work with Product Management team members to craft launch narratives, gather proof points, and ensure messaging reflects product reality and roadmap priorities
- Run competitive and market intelligence to inform positioning, pricing/packaging conversations, and sales motions, and share the insights across the company
- Analyze product engagement data to identify adoption gaps and experience improvements
- Drive product adoption and expansion by developing adoption and upsell/cross-sell messaging, in-product communications, and expansion use cases, and by informing audience segmentation in partnership with Marketing
- Measure and report the impact of launches and messaging and iterate based on learnings
- Represent the voice of the customer by synthesizing customer feedback, win/loss insights, and regional trends for internal stakeholders
What we are looking for
Required attributes:
- 2+ years of experience supporting go-to-market, product marketing, or sales enablement in a B2B environment (technology, SaaS, data, or professional services)
- Ability to turn complex product concepts into clear, customer-focused messaging and error-free written materials
- Comfortable collaborating cross-functionally with Product, Sales, Marketing, and Client Solutions to drive outcomes
- Analytical mindset: you can use product usage data and qualitative feedback to drive strategic insights and improve messaging and programs
- Strong market research and competitive analysis skills
Desirable attributes:
- Experience supporting product launches in the Americas and/or working with regionally distributed teams
- Familiarity with product and competitive analytics tools and CRM data (e.g. Salesforce) to inform positioning, messaging, and win/loss analysis
- Exposure to the energy, utilities, infrastructure, or enterprise software space
Requirements
- 2+ years of experience supporting go-to-market, product marketing, or sales enablement in a B2B environment (technology, SaaS, data, or professional services)
- Ability to turn complex product concepts into clear, customer-focused messaging and error-free written materials
- Comfortable collaborating cross-functionally with Product, Sales, Marketing, and Client Solutions to drive outcomes
- Analytical mindset: use product usage data and qualitative feedback to drive strategic insights
- Strong market research and competitive analysis skills
- Experience supporting product launches in the Americas and/or working with regionally distributed teams
- Familiarity with product and competitive analytics tools and CRM data (e.g. Salesforce)
- Exposure to the energy, utilities, infrastructure, or enterprise software space
Benefits
- Competitive Salary Package
- Coaching & Mentoring
- Training & Professional Development
- Employee Assistance Program
Company overview
Ora is the world's leading full-service ophthalmic drug and device development firm, operating as a specialized contract research organization (CRO) focused exclusively on ophthalmology. Founded in 1974 and headquartered in Andover, Massachusetts, the company has over 45 years of experience in advancing eye care innovations globally. Ora provides comprehensive research and development services spanning preclinical studies, clinical trials, regulatory strategy, and product development for both pharmaceutical and medical device companies. With operations across the United States, United Kingdom, Australia, and Asia, the company has helped clients achieve more than 85 product approvals to date. Ora's expertise covers a wide range of ophthalmic conditions including allergy, dry eye, retina diseases, glaucoma, and anti-infective therapies. The company employs over 500 ophthalmology specialists who utilize proprietary clinical models, integrated data solutions, and global regulatory strategies to accelerate product development from concept to market. Ora serves a diverse client base ranging from startups to global pharmaceutical and device companies, positioning itself as the trusted partner for ophthalmic innovation worldwide.