Associate Product Marketing Manager - TAVI
Abbott
Summary
The US Product Marketing Manager - TAVI, will lead downstream marketing efforts while maintaining US product expertise for TAVI products, including market sizes/trend share, customer needs and targeting, product performance/benefits/weaknesses/positioning.
Job description
THE OPPORTUNITY
The US Product Marketing Manager - TAVI, will lead downstream marketing efforts while maintaining US product expertise for TAVI products, including market sizes/trend share, customer needs and targeting, product performance/benefits/weaknesses/positioning.
WHAT YOU'LL WORK ON
- Provide on-going field support and will focus on growing the market awareness for TAVI and related disease states, including launching new products.
- This position will work closely with the sales team and be responsible for aspects of US strategy implementation, including digital strategy and channel execution.
- Success will be measured against sales and margin expectations, sales force competency/knowledge level, and development of marketing programs which enhance field and customer experience.
- Maintain in-depth knowledge of US competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs.
- Contribute to annual marketing plans/strategies, including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT situation assessment.
- Manage field device demo needs, tracking sales & patient resource utilization, and working with the communications manager to manage promotional collateral.
- Take a leadership role on project teams to work closely with the project manager to drive accountability and team achievement of goals and milestones.
- Manage creative agencies to plan, develop, and execute new US materials.
- Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance.
- Drive to deliver Sales, Margin, and key performance metrics for TAVR products.
- Will be expected to be responsive and able to directly address questions and requests of senior management.
Requirements
- Prior marketing experience within the medical device or healthcare industry.
- Bachelor’s degree with 3+ years of related marketing or product management experience, preferably in TAVI/TAVR. MBA with 1+ years of related experience is also considered.
- Relevant downstream marketing experience.
- Ability to travel 30% of the time.
- Able to understand technical and scientific information.
- Able to handle a fast-paced working environment.
- Substantial financial skills, market analysis, and advanced communication skills.
- Strong analytical skills as well as written and oral communication skills.
- Willing to understand and comply with Regulatory requirements.
- Able to influence and motivate individuals from sales, marketing, and other functional areas to drive product sales.
- Ability to complete multiple projects simultaneously with tight deadlines.
Benefits
- Health insurance
- Retirement savings plan
- Tuition reimbursement
- Student debt program
- Education benefit
Company overview
Abbott Laboratories is a global healthcare leader with a 135-year legacy of innovation, dedicated to helping people live healthier, fuller lives through life-changing technologies and products. Headquartered in Abbott Park, Illinois, the company operates in more than 160 countries with a workforce of approximately 114,000 professionals. Abbott's diversified portfolio spans four core business segments: medical devices, diagnostics, nutrition products, and branded generic pharmaceuticals. The company is particularly renowned for its groundbreaking medical devices including cardiovascular technologies, diabetes management systems like the FreeStyle Libre continuous glucose monitor, neuromodulation devices for chronic pain, and the AVEIR DR dual chamber leadless pacemaker system. In diagnostics, Abbott has been instrumental in developing critical tests, including the first licensed HIV test in 1985 that helped secure blood supply safety. The company's nutrition division produces leading infant formulas like Similac, while its pharmaceutical business provides quality branded generic medicines. Abbott consistently ranks among Fortune's Most Admired Companies and maintains a strong commitment to sustainability and corporate responsibility, making it a trusted partner in advancing global healthcare.