B2B Marketing Officer
University of Nottingham School of Humanities
Summary
This is an exciting opportunity to join the University of Nottingham's Institute for Professional and Work-based Learning at a pivotal stage of growth. You will play a key role in supporting the expansion of our Apprenticeship and Professional Development portfolio by delivering targeted, insight-led B2B marketing activity.
Job description
Working as part of a collaborative and delivery-focused employer engagement team, you will be central to supporting the end-to-end employer (B2B) journey, from initial engagement and lead generation through to nurturing, conversion and ongoing pipeline development. This is not solely a campaign-led or brand marketing role; instead, the focus is on executing high-quality, targeted activity that drives employer engagement and supports B2B recruitment outcomes.
Responsibilities
- Contribute to the delivery of multi-channel B2B marketing activity, including email campaigns, digital content and targeted outreach aligned to priority sectors and audiences
- Support segmentation, list management and prospecting
- Help coordinate lead capture and tracking and ensure timely and effective follow-up activity
- Assist in developing marketing assets and messaging that support employer decision-making and progression through the pipeline
- Monitor engagement and conversion data, support reporting, and contribute to continuous improvement of the B2B journey
- Support the delivery of online and in-person events, including coordinating promotional activity, overseeing registrations and follow-up communications
- Help build and nurture employer relationships, supporting progression through the B2B pipeline and enhancing the overall employer experience
Requirements
- Experience supporting marketing campaigns, ideally within a B2B or recruitment context
- An understanding of lead generation, nurturing and conversion principles
- Familiarity with data-driven marketing approaches
- Strong organisational skills and attention to detail, particularly in campaign delivery
- Good communication skills, with the ability to work effectively across teams
- A proactive, solutions-focused approach
Requirements
- Experience supporting marketing campaigns, ideally within a B2B or recruitment context
- An understanding of lead generation, nurturing and conversion principles
- Familiarity with data-driven marketing approaches
- Strong organisational skills and attention to detail, particularly in campaign delivery
- Good communication skills, with the ability to work effectively across teams
- A proactive, solutions-focused approach
Benefits
- Hybrid Working
- 27 Days Holiday
- Bank Holidays
- Five University Closure Days
- Training And Development
- Career Progression Opportunities
- Fitness And Health Facilities
- Staff Discounts
- Travel Schemes
Company overview
The University of Nottingham School of Humanities is a multi-disciplinary academic school within the University of Nottingham, a prestigious Russell Group public research university in Nottingham, England. The School comprises five departments: Classics and Archaeology, History, Music, Philosophy, and Theology and Religious Studies (TRS). Together, these disciplines offer diverse perspectives on the most significant aspects of human life and culture, including ethics, knowledge, evidence, and the individual's place in society. The School is known for its rigorous academic programs that develop transferable skills highly valued by employers, including critical thinking, analytical reasoning, and effective communication. Located on the University Park Campus, the School of Humanities engages in world-class research and provides undergraduate and postgraduate education across its disciplines. Its graduates are sought after across various sectors due to the versatile skills acquired through humanities education. The School is led by Professor Jonathan Tallant, Head of School, and serves as a vibrant intellectual community dedicated to exploring profound questions about human experience.