Brand Insights & Analytics Lead, US Oncology
Takeda
Summary
Lead a proactive and systematic approach to capturing and understanding brand needs for standard and ad-hoc analytics, reporting, and insights generation.
Job description
Develop and maintain brand key performance indicators (KPIs) and provide insights to brand teams.
Plan and execute core analytics workstreams including targeting, segmentation, promotional analytics, and brand performance analytics, seamlessly integrating insights across workstreams.
Partner with market research and CI team to identify customer needs, product awareness, positioning, messaging/effectiveness, and competitive landscape.
Stay up-to-date with industry trends and best practices in brand insights and analytics as well as field execution strategies.
Participate in development and consolidation of KPI and business driving metrics in support of key brand review meetings.
Collaborate with advanced analytics to expand insights on patient/customer journeys and predictive alerts.
Develop and manage expectations, highlighting and resolving issues, and ensuring regular communication of process enhancements.
Deliver effective presentations of findings and recommendations to multiple levels of leadership, including the Head, US Insights & Analytics and US leadership team through various communication channels.
Transition business rules into algorithms that create data cohorts for descriptive, diagnostic, and predictive analysis.
Review and modify programming codes in cloud-based platforms to ensure accuracy with modeling large sets of data.
Process and analyze data using statistical software.
Up to 20% domestic travel required to attend workshops. Up to 60% remote work allowed.
Requirements
- Bachelor's degree in Computer Science or related field
- 5 years of relevant work experience
- Analyze pharmaceutical commercial and healthcare data, including claims, prescription, and patient-level data, using SQL and Excel
- Expertise in oncology business analytics, including patient journey analysis, line-of-therapy progression, patient persistency, and sub-national market dynamics
- Develop and maintain KPI dashboards and brand performance reports using Tableau and Excel
- Create executive presentations using PowerPoint
- Perform customer segmentation, targeting, and promotional analytics using SQL and Python
- Develop predictive and statistical models using Python, including regression analysis, forecasting, and marketing mix modeling
- Execute and review analytical workflows in cloud-based platforms such as Databricks
Benefits
- Medical, Dental & Vision
- 401(k)
- Paid time off
- Sick leave
- Company holidays
- Incentive compensation programs
Company overview
Takeda Pharmaceutical Company Limited is a Japanese multinational pharmaceutical company founded in 1781 and incorporated in 1925. As one of the world's top 20 largest pharmaceutical companies by revenue and the third largest in Asia, Takeda specializes in developing and commercializing innovative medicines across several therapeutic areas including oncology, rare diseases, neuroscience, gastroenterology, plasma-derived therapies, and vaccines. With approximately 49,095 employees globally, the company operates research and development centers, manufacturing facilities, and commercial operations across 39 U.S. states and numerous countries worldwide. Takeda maintains dual headquarters in Tokyo and Osaka, Japan, with significant operations in Cambridge, Massachusetts, where it serves as the largest life sciences employer in the state. The company's patient-focused approach is guided by its Takeda-ism values of Integrity, Fairness, Honesty, and Perseverance, emphasizing a commitment to delivering life-transforming treatments while advancing sustainable healthcare solutions. Takeda's extensive portfolio includes both innovative biologics and small molecule drugs, supported by strategic acquisitions and partnerships that have expanded its capabilities in areas such as immuno-oncology and rare disease treatments.