Brand Manager, Global Portfolio Marketing

Job Summary

The Brand Marketing Manager leads the development and execution of portfolio and brand initiatives that contribute to growth across CooperVision's global contact lens portfolio. Working across global and regional marketing teams and cross-functional partners, the role translates consumer-, customer-, and ECP-centric strategies to life through effective commercialization, marketing program execution, and launch support.

The Brand Manager owns defined workstreams within the global brand and portfolio strategy, including positioning, messaging, claims, market intelligence, performance analysis, launch and lifecycle planning, and development of scalable marketing toolkits. The role provides strategic direction to agencies and project partners, evaluates program effectiveness, and recommends actions based on market, customer, competitive, and business performance insights.

This role works collaboratively across Global Marketing, Regional Marketing, Professional Affairs, Clinical Affairs, Regulatory Affairs, Legal, Marketing Communications, and Life Cycle Management teams to ensure executional excellence and stakeholders remain informed of progress, risks, and opportunities. Success requires strong project management, communication, collaboration, and organizational skills, along with a passion for understanding consumer, customer, and ECP needs and translating those insights into effective marketing execution.

Responsibilities

Portfolio Marketing & Commercialization

• Lead assigned global brand and portfolio workstreams that support business growth, differentiation, and long-range strategic priorities.
• Develop and refine brand positioning, messaging, value propositions, claims, and campaign strategies using customer, consumer, professional, market, and competitive insights.
• Translate portfolio strategy into clear commercialization plans, market guidance, toolkits, and activation frameworks that can be adapted across regions and countries.
• Identify brand and portfolio opportunities, risks, and strategic choices, and develop recommendations for leadership and cross-functional partners.
• Champion consistent brand expression and strategic intent while enabling appropriate local market adaptation.

Consumer, Customer & ECP Focus

• Build understanding of consumer, customer, and ECP needs, market dynamics, and competitive activity to support marketing strategy and program execution.
• Lead and be a competitive intelligence expert, leveraging and synthesizing key activity and insights to enhance marketing effectiveness and commercialization efforts.

Cross-Functional & Regional Partnership

• Partner with regional marketing teams and cross-functional stakeholders to support successful execution of global marketing initiatives and product launches.
• Lead cross-functional collaboration across Global and Regional Marketing, Professional Affairs, Clinical or Medical Affairs, Regulatory Affairs, Legal, Marketing Communications, Lifecycle Management, Finance, Supply Chain, and other commercial partners.

Marketing Operations & Excellence

• Manage global marketing assets, approved claims, and promotional materials to ensure consistency, accessibility, and compliance across markets.
• Support project management, business reviews, and operational activities that enable effective execution of portfolio marketing priorities.

Business Contribution

• Develop and maintain monthly and quarterly business performance reporting using internal and external data sources.
• Track and analyze key performance indicators, identifying trends, risks, and growth opportunities.
• Monitor brand and competitive performance, identifying opportunities, risks, and optimization recommendations.
• Support annual brand planning, strategic planning, and business review processes.
• Prepare management presentations and business updates for leadership and cross-functional teams.

Qualifications

• 4-7 years of progressive brand, product, portfolio, or commercial marketing experience; global or multi-market experience preferred.
• Demonstrated ability to manage multiple projects and stakeholders while delivering high-quality work.
• Demonstrated ability to use AI-powered tools for research, analysis, presentation creation and marketing development/refinement.
• Experience translating customer, consumer, or market insights into marketing activities.
• Experience working with research and/or marketing agencies.
• Demonstrates learning agility and adaptability, remaining effective in a fast-paced environment with evolving priorities and organizational change.
• Proactive communicator who provides timely updates, escalates risks appropriately, and maintains stakeholder alignment.
• Strong interpersonal skills with the ability to build trust, credibility, and productive cross-functional relationships.
• Analytical mindset with strong data interpretation, problem-solving, and decision-making capabilities.
• Proficiency with AI Platforms, Microsoft PowerPoint, Word, Excel, and Outlook. Experience using Salesforce.com and Salesforce Marketing Cloud would be an asset.