Brand Manager, HCP Web
Abbott
Summary
Join us at Abbott Diabetes Care (ADC) in our mission to help individuals with diabetes lead active, fulfilling lives. We're focused on helping people manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decision. This is an onsite opportunity based out of Alameda, CA.
Job description
The Opportunity
Join us at Abbott Diabetes Care (ADC) in our mission to help individuals with diabetes lead active, fulfilling lives. We're focused on helping people manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decision. This is an onsite opportunity based out of Alameda, CA.
What You'll Work On
- Collaborate with Brand and Commercial teams to support product launches, educational initiatives, and marketing campaigns and deliver corresponding website updates.
- Translate campaign strategies into effective website experiences that reinforce key messaging and customer actions. Align website support for integrated omnichannel campaigns.
- Help identify and address healthcare professional information needs through relevant website content and experiences.
- In partnership with agency and internal stakeholders, execute day-to-day operations of the healthcare professional website for the Libre CGM portfolio.
- Monitor web performance, analytics, and customer insights to identify opportunities to improve user experience, engagement, and content effectiveness.
- Work closely with Medical Affairs, Regulatory, Legal, Digital Operations, and agency partners to execute website initiatives and ensure website content is accurate, compliant, customer-focused, and aligned with brand standards.
- Coordinate project timelines, stakeholder reviews, approvals, and launch readiness activities to deliver updates on schedule.
- Build strong working relationships across teams to ensure seamless execution of business priorities.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field.
- 2-4 years of experience in digital marketing, website management, content marketing, or related disciplines.
- Strong interest in digital customer experiences and healthcare professional marketing.
- Experience coordinating projects across multiple stakeholders and timelines.
- Strong organizational skills with the ability to manage multiple priorities simultaneously.
- Excellent written and verbal communication skills.
- Familiarity with web content management systems (CMS) and basic website analytics.
Preferred Qualifications
- Experience working with websites, digital campaigns, or content marketing programs.
- Exposure to healthcare, medical device, pharmaceutical, or regulated industries.
Requirements
- Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field
- 2-4 years of experience in digital marketing, website management, content marketing, or related disciplines
- Strong interest in digital customer experiences and healthcare professional marketing
- Experience coordinating projects across multiple stakeholders and timelines
- Strong organizational skills with the ability to manage multiple priorities simultaneously
- Excellent written and verbal communication skills
- Familiarity with web content management systems (CMS) and basic website analytics
Benefits
- Medical coverage
- Retirement savings plan
- Tuition reimbursement
- Student debt program
- Education benefit
- Career development
Company overview
Abbott Laboratories is a global healthcare leader with a 135-year legacy of innovation, dedicated to helping people live healthier, fuller lives through life-changing technologies and products. Headquartered in Abbott Park, Illinois, the company operates in more than 160 countries with a workforce of approximately 114,000 professionals. Abbott's diversified portfolio spans four core business segments: medical devices, diagnostics, nutrition products, and branded generic pharmaceuticals. The company is particularly renowned for its groundbreaking medical devices including cardiovascular technologies, diabetes management systems like the FreeStyle Libre continuous glucose monitor, neuromodulation devices for chronic pain, and the AVEIR DR dual chamber leadless pacemaker system. In diagnostics, Abbott has been instrumental in developing critical tests, including the first licensed HIV test in 1985 that helped secure blood supply safety. The company's nutrition division produces leading infant formulas like Similac, while its pharmaceutical business provides quality branded generic medicines. Abbott consistently ranks among Fortune's Most Admired Companies and maintains a strong commitment to sustainability and corporate responsibility, making it a trusted partner in advancing global healthcare.