Brand Manager, PediaSure Performance & Delivery - Nutrition
Abbott
Summary
The Brand Manager – PediaSure Delivery & Performance leads PediaSure Delivery marketing responsibilities including retail channel strategy, pricing, assortment, forecasting and business analytics. Responsible for the development, management, and execution of retail strategies to effectively achieve commercialization, profit margin and business plan objectives.
Job description
What You'll Work On
- Lead all retail marketing related activities for the PediaSure brand including distribution and assortment strategy, pricing structure, promotional principles, and innovation launch plans.
- Participate in the development of business plans, identify areas of concern, and modify marketing programs to address changes in the marketplace.
- Maximize ROI and effectiveness of trade investments include promotion and partnership on Shopper Marketing activities.
- Direct the analysis of the business overseeing consumption including drivers, priorities, and growth opportunities.
- Lead retail strategy including channel strategy, National Sales Meeting presentations, Business Planning Guide as well as sell-in stories for innovation launches including supporting on price and forecast to new items in partnership with innovation team.
- Partner with Design team on brand positioning and campaign to develop plan to pull through to retail.
- Assess potential market expansion opportunities such as new distribution channels as well as competitive threats.
- Present brand and marketing programs to Sr. Management.
- Collaborate with internal and external stakeholders to achieve objectives. These groups include external customers and consumers, Field Sales, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing and Executive Management and external vendors or agencies.
Required Qualifications
- 5-7 years of progressively responsible product management experience in either health care or Consumer packaged goods.
- Financial and budget management experience and skills.
- Demonstrated effective leadership competencies.
- Demonstrated leadership and success in project management.
- Proven ability to develop and execute complex strategic business plans.
- Strong analytical skills including experience with financial models.
- Strong communication and presentation skills.
- Ability to collaborate with cross-functional teams to attain business objectives.
- Education Requirements: BA/BS Degree in Marketing.
Preferred Qualifications
- MBA strongly preferred due to the business complexity and P&L responsibility of the position.
Requirements
- 5-7 years of progressively responsible product management experience in either health care or Consumer packaged goods.
- Financial and budget management experience and skills.
- Demonstrated effective leadership competencies.
- Demonstrated leadership and success in project management.
- Proven ability to develop and execute complex strategic business plans.
- Strong analytical skills including experience with financial models.
- Strong communication and presentation skills.
- Ability to collaborate with cross-functional teams to attain business objectives.
- BA/BS Degree in Marketing.
- MBA strongly preferred.
Benefits
- Medical coverage
- Retirement savings plan
- Tuition reimbursement
- Student debt program
- Education benefit
- Relocation assistance
Company overview
Abbott Laboratories is a global healthcare leader with a 135-year legacy of innovation, dedicated to helping people live healthier, fuller lives through life-changing technologies and products. Headquartered in Abbott Park, Illinois, the company operates in more than 160 countries with a workforce of approximately 114,000 professionals. Abbott's diversified portfolio spans four core business segments: medical devices, diagnostics, nutrition products, and branded generic pharmaceuticals. The company is particularly renowned for its groundbreaking medical devices including cardiovascular technologies, diabetes management systems like the FreeStyle Libre continuous glucose monitor, neuromodulation devices for chronic pain, and the AVEIR DR dual chamber leadless pacemaker system. In diagnostics, Abbott has been instrumental in developing critical tests, including the first licensed HIV test in 1985 that helped secure blood supply safety. The company's nutrition division produces leading infant formulas like Similac, while its pharmaceutical business provides quality branded generic medicines. Abbott consistently ranks among Fortune's Most Admired Companies and maintains a strong commitment to sustainability and corporate responsibility, making it a trusted partner in advancing global healthcare.