Brand Marketer, Ocular Surface Products
Harrow
Summary
Owns product-level execution for Harrow's ocular surface brands—FLAREX, FRESHKOTE, TOBRADEX ST, etc. Runs day-to-day campaign and content development for ocular surface brands, keeping each brand visible and growing with eye care professionals.
Job description
Position Summary
Owns product-level execution for Harrow's ocular surface brands—FLAREX, FRESHKOTE, TOBRADEX ST, etc. Runs day-to-day campaign and content development for ocular surface brands, keeping each brand visible and growing with eye care professionals.
Core Responsibilities
- Build and execute tactical plans and calendars.
- Develop campaigns and content with agencies and the Graphic Designers, through PRC approval.
- Create and refresh field resources, email, and digital assets with Digital Marketing.
- Manage brand budgets, SOWs, and POs.
- Track campaign and brand performance and report monthly to the Lead, Ocular Surface Marketing.
- Lead the transition of newly acquired brands into Harrow's portfolio: materials, PRC submissions, and field tools.
- Support speaker bureau, peer-to-peer, and KOL programs, and plan congress presence for assigned brands.
- Manage promotional materials inventory and field-facing tools.
- Serve as the subject-matter expert and brand ambassador for brands, internally and externally.
- Execute omnichannel campaigns for assigned brands across personal and non-personal channels, and track channel performance.
Qualifications & Requirements
- Bachelor's degree; 3–6 years in pharma, biotech, or healthcare marketing, including 2+ in brand or product marketing.
- Has taken materials through PRC/MLR review; familiarity with Veeva PromoMats or similar systems and workflows.
- Strong project management; able to run several brands at once.
- Experience with personal and non-personal HCP promotion; digital experience.
- Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.
Preferred Qualifications
- Ophthalmology or eye care experience.
- Agency management experience.
- Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics; Adobe Suite a plus.
Requirements
- Bachelor's degree
- 3–6 years in pharma, biotech, or healthcare marketing
- 2+ years in brand or product marketing
- Experience taking materials through PRC/MLR review
- Familiarity with Veeva PromoMats or similar systems and workflows
- Strong project management; able to run several brands at once
- Experience with personal and non-personal HCP promotion
- Digital experience
- Proficiency with AI platforms such as ChatGPT and Claude
- Proficiency with Slack
Company overview
Harrow Health, Inc. (NASDAQ: HROW) is a publicly traded pharmaceutical company headquartered in Nashville, Tennessee, specializing in ophthalmic healthcare solutions. Founded in 2012 and formerly known as Imprimis Pharmaceuticals, the company has established itself as a growing leader in the ophthalmic pharmaceutical market. Harrow operates through multiple subsidiaries including ImprimisRx, its compounding pharmacy business that produces cGMP ophthalmic eye drops and sterile compounded products. The company's core mission focuses on providing affordable and accessible medications while maintaining an unyielding dedication to innovation. Harrow gained significant attention for developing low-cost alternatives to expensive medications, most notably creating a $1 per pill alternative to Daraprim during the Martin Shkreli controversy. The company's business model emphasizes developing inexpensive alternatives to off-patent medicines where single manufacturers charge excessive prices. With a portfolio that includes branded, generic, and compounded ophthalmic medications, Harrow serves healthcare providers and patients across the United States through its FDA-registered outsourcing facilities and nationwide distribution network.