Brand Marketer, Ophthalmic Surgery Products
Harrow
Summary
Owns product-level execution for Harrow's ocular surgery brands. Runs day-to-day campaign and content development for ocular surgery brands, keeping each brand visible and growing with eye care professionals.
Job description
Position Summary
Owns product-level execution for Harrow's ocular surgery brands. Runs day-to-day campaign and content development for ocular surgery brands, keeping each brand visible and growing with eye care professionals.
Core Responsibilities
- Build and execute brand plans and tactics for the perioperative/ASC product cluster.
- Run merchandising and conversion on the e-commerce platform, including bundles with adjacent products.
- Develop surgeon- and ASC-facing materials with agencies, subject to PRC approval.
- Support the Lead, Ophthalmic Surgery Marketing on congress execution (e.g., ASCRS) and GPO programs.
- Track sales, e-commerce conversion, and campaign KPIs; manage budgets, SOWs, and POs.
- Set up drip and nurture campaigns with approved materials to keep customers engaged.
- Join pipeline discussions to size market potential and inform pricing and sales estimates.
- Serve as the subject-matter expert and brand ambassador for the surgical brands they own, internally and externally.
- Execute omnichannel campaigns for assigned brands across personal and non-personal channels, and track channel performance.
- Execute account-based marketing (ABM) tactics for target ASCs, health systems, and surgical groups with the field and Strategic Accounts.
- Run full-funnel campaigns for assigned brands and report on performance at each stage of the funnel.
Qualifications & Requirements
- Bachelor's degree; 3–6 years in pharma, medical device, or healthcare marketing, including 2+ in brand or product marketing.
- Has taken materials through PRC/MLR review; familiarity with Veeva PromoMats or similar systems and workflows.
- Comfortable with data and digital or e-commerce performance metrics.
- Hands-on experience executing full-funnel marketing campaigns and account-based marketing (ABM) tactics.
- Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.
Preferred Qualifications
- Ophthalmic surgical, ASC, or hospital experience.
- E-commerce or B2B digital merchandising experience.
- Experience with ophthalmic buy-and-bill pharmaceuticals.
- Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics; Adobe Suite a plus.
Requirements
- Bachelor's degree
- 3–6 years in pharma, medical device, or healthcare marketing
- 2+ years in brand or product marketing
- Has taken materials through PRC/MLR review
- Familiarity with Veeva PromoMats or similar systems and workflows
- Comfortable with data and digital or e-commerce performance metrics
- Hands-on experience executing full-funnel marketing campaigns
- Hands-on experience with account-based marketing (ABM) tactics
- Proficiency with AI platforms such as ChatGPT and Claude
- Proficiency with Slack
Benefits
- Remote (U.S.)
- Approximately 20% travel
- Bonus
Company overview
Harrow Health, Inc. (NASDAQ: HROW) is a publicly traded pharmaceutical company headquartered in Nashville, Tennessee, specializing in ophthalmic healthcare solutions. Founded in 2012 and formerly known as Imprimis Pharmaceuticals, the company has established itself as a growing leader in the ophthalmic pharmaceutical market. Harrow operates through multiple subsidiaries including ImprimisRx, its compounding pharmacy business that produces cGMP ophthalmic eye drops and sterile compounded products. The company's core mission focuses on providing affordable and accessible medications while maintaining an unyielding dedication to innovation. Harrow gained significant attention for developing low-cost alternatives to expensive medications, most notably creating a $1 per pill alternative to Daraprim during the Martin Shkreli controversy. The company's business model emphasizes developing inexpensive alternatives to off-patent medicines where single manufacturers charge excessive prices. With a portfolio that includes branded, generic, and compounded ophthalmic medications, Harrow serves healthcare providers and patients across the United States through its FDA-registered outsourcing facilities and nationwide distribution network.